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Review AI Fundamentals

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain the basic principles and applications of AI within Salesforce.
  • Differentiate between the types of AI and their capabilities.

Key Topics

This unit prepares you for the AI Fundamentals section of the Salesforce AI Associate exam, which makes up 17% of the overall exam. This section of the exam tests these topics.

  • Core concepts and definitions of AI
  • Components of AI systems
  • Types of AI (NLP, deep learning, generative AI, predictive AI, and so forth)

We’re going to use quizzes to test your knowledge and convey information throughout this module. You will experience a number of interactive, real-world questions that are a lot like the ones you’ll encounter as a Salesforce AI Associate. Looking at these scenarios helps prepare you to take the AI Fundamentals section of the Salesforce AI Associate exam. As you tackle the practice questions, you get immediate feedback on your answers, along with detailed information on why your answers are correct (or incorrect).

The unit also contains interactive flashcards centered around study topics that help you prepare for the AI Fundamentals section of the exam.

Exam Practice Questions

Ready to jump in? The interactive quiz below is not scored—it's just an easy way to test yourself. To use it, read the scenario, then click on the answer you think is correct. Click Submit to learn whether the answer you chose is correct or incorrect, and why. If you see this icon Expand button , click it to expand the window then click anywhere in the window to close it. When you reach the end, you can review the answers and retake the quiz.

Did you choose an incorrect answer? Refresh your knowledge by checking out the table below for related study material.

Question 1
Review the module, Natural Language Processing Basics to understand the crucial role it plays in Salesforce's predictive text and speech recognition capabilities.

Question 2

Read a recap in this help article on Einstein Engagement Scoring to distinguish how Einstein uses AI to predict consumer engagement with email and MobilePush messaging.

Question 3

Learn more about deep learning in the unit, Understand the Need for Neural Networks.

Question 4

Review how to enhance sales processes using AI in the module, Sales AI: Quick Look

Exam Topic Flashcards

The following flashcards cover AI Fundamentals. Use these interactive flashcards to brush up on some of the key topics you’ll find on this part of the exam.

Read the question or term on each card, then click or tap on the card to reveal the correct answer. Click the right-facing arrow to move to the next card, and the left-facing arrow to return to the previous card.

Do you need to brush up on your knowledge of the topics covered in the flashcards? Check out the table below for related study material.

Flashcard 1
Study up on the terms associated with machine learning by reviewing the AI from A to Z: The Generative AI Glossary for Business Leaders article. 

Flashcard 2

See how Salesforce leaders think Generative AI is changing business in the article, Salesforce Execs Weigh In: What is Generative AI? 

Flashcard 3

Visit the unit, Turn Data Into Models, to review algorithms and other AI fundamentals.

Flashcard 4

Learn about neural networks in the unit, Understand the Need for Neural Networks

Looking for more information? Continue your learning by exploring this handy list of related badges.

Congratulations! You’ve learned about AI Fundamentals. Next, let’s take a look at AI Capabilities in CRM.

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