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Get Started with Agentforce for Service

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe Agentforce for Service.
  • Explain how Agentforce for Service is different from other bots.

What’s Agentforce for Service?

Agentforce for Service is a massive leap forward in customer service automation. It’s a trusted conversational AI agent that seamlessly supports customer service teams. Unlike traditional chatbots that rely on rigid, declarative dialogs, these autonomous agents use generative AI to operate 24/7 across self-service portals and messaging channels to handle tasks, make decisions, and provide natural responses aligned with branding.

Because Agentforce for Service is grounded in trusted business data and knowledge base, it delivers the most relevant, context-aware information to meet specific business or customer service goals. Agentforce for Service automates common tasks and frees up service teams to focus on more strategic, high-value work and build customer relationships.

Key Benefits of Agentforce for Service

Agentforce for Service offers flexible solutions to customer service challenges.

  • Responds 24/7: Answers questions, deflects cases, and meets service goals on channels at any time of day, whenever is convenient for your customer.
  • Replies naturally: Uses generative AI to craft conversational responses that understand context and match a brand’s voice.
  • Adds clarity: Instructs AI agents to ask questions specific to the business to gather and share more accurate information.
  • Handoffs to humans: Lets AI seamlessly transfer or escalate conversations to live agents who can solve more complex issues.
  • Deploys quickly: Sets up quickly using service-specific templates and existing workflows, without the need to write dialogs, define intents, maintain conversation trees, or train large language models (LLMs).
  • Grounded in trusted data: Grounds AI agents in credible sources like Knowledge articles, similar cases, and CRM data. All LLM calls from Agentforce for Service go through the Trust Layer on the Einstein 1 Platform, which keeps customer data safe.

Two plugs connecting, representing Einstein and Service cloud interaction.

What Makes Agentforce for Service Unique?

As business needs are assessed, there are a few key differences between Agentforce for Service and Einstein Bots.

Difference

Agentforce for Service

Einstein Bots

Setup

Sets up quickly with prebuilt topics and actions. AI agents are powered by generative AI and large language models (LLMs) to provide flexibility and conversational capabilities similar to humans.

Set up requires manually training natural language models (NLMs) to understand customer language and design dialogs.

Maintenance

Update a handful of out-of-the-box topics, actions, and instructions—or quickly create custom ones as service requests increase. Improve performance easily by adding and iterating on natural language instructions.

Requires high maintenance to keep the dialogs and intents up to date and to train new dialogs and intents as service requests increase.

Context and Exception Handling

Understands human language and responds to follow-up questions and unplanned exceptions—has context of entire conversations.

Can’t understand human language and responds only to the most recent question—has no context of entire conversations.

Although Agentforce for Service is more advanced, Einstein Bots may be ideal in a regulated industry that requires explainable processes with extra governance, or when maintenance of highly specific, deterministic conversation flows using dialogs and intents are needed.

Types of Agentforce Agents

Since Agentforce Agents can work across sales, service, marketing, and commerce, there are a few types of autonomous agents available.

Service Agent

Service Planner

SDR

Sales Coach

Resolves customer cases autonomously across channels 24/7 with natural responses.

Effectively helps your service reps resolve cases faster with concise case summaries and detailed, step-by-step resolution guidance.

Helps sellers automate pipeline 24/7 by qualifying inbound leads and booking meetings for sellers.

Gives every seller a dedicated AI coach through on-demand, realistic role-plays tailored to each deal and personalized feedback.

Agentforce Agents share the same building blocks on the Agentforce Platform, such as the Trust Layer and Prompt Builder.

Agentforce for Service Setup

It just takes a few steps to set up Agentforce for Service. From Setup, in the Quick Find box, search for and select New Agent. Then choose the type of agent to create.

Now you know a thing or two about autonomous agents, read on to gain an understanding of the building blocks of agents.

Resources

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