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Review the Pardot Specialist Exam Guide
Take special note of the Audience Description and Exam Outline, we will use the exam outline & weighting as a structure for this trailmix.
Evaluate your Salesforce skills, Salesforce Admin/Consultants may skip.
Pardot is a Salesforce Platform solution, familiarize yourself with Salesforce objects & UI. Consider obtaining Salesforce Admin/consultant.
Review - Salesforce for Pardot Admins
It’s important for Pardot administrators to have a working knowledge of Salesforce in order to make the most of the solution.
Evaluate your Marketing skills, Experienced B2B Marketers may skip.
For those not familiar with the B2B Marketer's toolbox for optimizing campaigns and driving revenue with Marketing Automation.
The Complete Guide to B2B Marketing
Familiarize yourself with the tools used to execute and optimize marketing campaigns, includes checklists & worksheets.
Review - Pardot for Salesforce Admins
Pardot for Salesforce Administrators, is designed to help Salesforce administrators understand how Pardot interacts with Salesforce.
Visitors and Prospects: 8% exam weighting
Describe the relationship between visitors and prospects. Given a scenario, apply the appropriate plan of action using Prospect Audits.
Webinar: New Admin Pardot Onboarding
Learn the fundamentals of how data flows between Pardot & Salesforce and how to be a Pardot Administrator.
Slides: New Admin Onboarding
Slides to supplement the recorded training webinar, so you can access any links, follow-along or reference them after the webinar.
Marketing Cloud Account Engagement Basics
Learn what Account Engagement is and how it can help you market to other businesses.
Explore Marketing Strategies That Engage Customers
Discover best practices for combining lead generation and lead nurturing.
Administration: 11% exam weighting
Illustrate how to create, edit, & map fields. Explain the relationship between Pardot & Salesforce. Describe the Pardot Recycle Bin.
Account Engagement Salesforce Integration for Lightning App
Connect Account Engagement to Salesforce to align your marketing and sales teams.
Pardot Forms, Form Handlers and Landing Pages: 20% exam weighting
Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms and landing pages.
Slides: Using Forms and Landing Pages
Slides to supplement the recorded training webinar, so you can access any links, follow-along or reference them after the webinar.
Forms vs Form Handlers
Helpful matrix to compare functional differences between forms and form handlers. Bookmark for future use.
Lead Management: 24% exam weighting
Explain the use cases and capabilities of Pardot automations and different list types. Explain how scoring & grading is measured & managed.
Webinar: How to use Automation Tools
Learn how to use automation tools to address business challenges.
Slides: How to Use Automation Tools
Slides to supplement the recorded training webinar, so you can access any links, follow-along or reference them after the webinar.
Video: SCORING LEAD QUALIFICATION STRATEGY PART 1
Gauge a prospects interest by their engagement with your website, email, and social content.
Video: GRADING - LEAD QUALIFICATION STRATEGY
Understand how good of a fit a prospect is for your products and services based off of what you know about them.
Whitepaper: Scoring & Grading Handbook
Your guide to automated lead generation including worksheets to gather information that aids in customizing Pardot for your business.
Blog: How to Drive Prospect Engagement with Einstein’s AI-Powered Behavior Score
Understand Pardot's Einstien AI Behavior Score and how it differs from a Pardot Score.
Email Marketing: 20% exam weight
Given a scenario, identify the capabilities and use cases for email. Distinguish between (email vs email teplate) & email reporting metrics.
Webinar: Send List Emails
How to prepare for, build, send, and report on list emails including list building logic and permission based email marketing guidance.
Slides: Send List Emails
Slides to supplement the recorded training webinar, so you can access any links, follow-along or reference them after the webinar.
Email Marketing for Marketing Cloud Account Engagement
Create and send emails to support your marketing automation strategy.
Engagement Studio: 17% exam weight
Distinguish between the components of an engagement program. Explain the process of updating an engagement program including its assets.
Video: GETTING STARTED WITH LEAD NURTURING IN ENGAGEMENT STUDIO
Best practices for lead nurturing and review of the kinds of programs you can build in Engagement Studio.
Whitepaper: Common Used Engagement Studio Use Cases
Our common Engagement Studio program examples as well as best practices on managing timing, content, program scope and complexity.
Engagement Studio for Marketing Cloud Account Engagement
Build responsive, highly personalized customer journeys using Engagement Studio.
Maintaining skills
Complete the following Certification Maintenance Trails to ensure your Pardot knowledge is current.
