了解 Marketing Cloud Engagement
Create customer experiences that strengthen relationships and grow your business.
Build an effective digital marketing team with the right mix of skills.
制定基于数据的市场营销策略
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Discover best practices to use when designing and sending an email.
Learn to scale your marketing efforts using first-party data, templates, and automations.
Assess your program and digital maturity as you develop your marketing roadmap.
Achieve maximum impact by planning and pacing your media.
构建有效的市场营销内容
Learn the value of successful content and how our tools can help you create it.
Learn how Content Builder can help you organize and manage your content.
Learn how to use Content Builder to create a library of customized, reusable content.
Use the Content Builder Block SDK to build a custom content block widget.
实施您的电子邮件策略
Tour Email Studio and discover tools to manage subscribers and create personalized emails.
Build and test your marketing email.
Learn the three steps to creating effective marketing emails.
Learn how and when to communicate with customers through transactional messages.
Manage preferences, create personalized content, and test your emails.
借助人工智能优化您的营销工作
Activate Einstein features in Marketing Cloud Engagement.
Use AI to select the best email content for your subscribers.
Solve common content challenges using Einstein Content Selection.
Refine your Marketing Cloud Engagement email subject lines with the power of Einstein.
Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.
Select the best send time and frequency using Einstein in Marketing Cloud Engagement.
Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
分析市场营销绩效
Learn how to use data to improve marketing performance.
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Generate, view, and share detailed campaign-level data using Intelligence Reports.
关于此学习路径
在本学习路径中,您将了解 Marketing Cloud Engagement 的基础知识,以及如何制定营销策略以支持您的业务目标。掌握电子邮件营销策略、市场活动优化、内容开发和分析方面的技能。了解如何使用 AI 优化您的营销工作。
了解更多
查看其他 Salesforce 产品,了解它们如何帮助您创建更个性化的客户体验之旅并做出以数据为主的决策。