Discover SMS Channels in Unified Messaging
Learning Objectives
After completing this unit, you’ll be able to:
- Explain the value of SMS channels in Unified Messaging.
- Identify the elements of an SMS request in the US and Canada.
Say Hello to SMS Channels
SMS communications can help you reach a sizable number of your customer base right where they look every day—on their mobile device. And while you reach just about every country in the world via SMS, lots of rules and regulations define how and when you can reach your SMS recipients. So, take a quick look at how to set up your own channel so you can send these messages.
Explore Elements of an SMS Code Request
SMS codes are special phone numbers that handle high volumes of messages. These codes are great for announcing offers, running contests, collecting feedback, and sending updates. Not all types of SMS codes are available in every country, and each country has its own rules for requesting them. The good news is that Unified Messaging in Marketing Cloud offers step-by-step instructions to guide you through obtaining your own SMS channel code. For 10-digit long code (10DLC) requests in the US or Canada, you need to provide three key pieces of information.
- Brand request: Share your company’s details and how you plan to represent your brand in your messages.
- Campaign request: Provide sample messages and details about your specific messaging activities.
- Code request: Specify the nationality and type of number (short code or 10-digit long code) you want to use for sending messages.
In the next unit, you learn how to seamlessly request your brand, campaign, and code, making sure you’re fully equipped to engage with your audience. Get ready to realize the full potential of SMS communications!