Meet Life Sciences Cloud for Pharma
Learning Objectives
After completing this unit, you’ll be able to:
- Explain how Life Sciences Cloud solves pharma industry challenges.
- Describe how Life Sciences Cloud benefits pharma organizations.
- Identify major components of Life Sciences Cloud for Pharma.
Prerequisites
Before you start this module, consider the recommended prerequisites to best prepare you to learn.
Recommended
Completion of these modules:
Pharma Challenges
This is Olivia. She’s a seasoned pharma executive who just stepped into the CIO role at Cumulus Pharma in Boston.
She’s proud to lead a company that develops therapies for both common and complex conditions—and she knows the stakes are rising. Today, success in pharma depends on how well data, people, and partners move together across the full healthcare ecosystem.
Olivia starts by grounding herself in the major forces shaping her new role.
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Precision therapies are moving into mainstream care. More programs depend on complex orchestration, scheduling, and safety. Success requires end-to-end coordination and the right data at each step.
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Patient expectations have risen. They want easy onboarding, clear coverage, helpful reminders, and real support—not more friction.
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AI adoption is a mandate, not a nice-to-have. But fragmented data and manual handoffs slow down real impact.
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Healthcare professional (HCP) engagement is digital and selective. Providers want relevant interactions across their preferred channels, with minimal repetition and clean follow-through.
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Teams everywhere face pressure to move faster, stay compliant, and eliminate busywork, without losing quality.
Olivia quickly learns that Cumulus is ahead of the curve. The company has adopted Salesforce Life Sciences Cloud to coordinate its work and scale its programs. She’s heard of Salesforce before, but she’s curious to see how Life Sciences Cloud addresses the specific needs of a modern pharma organization—and how AI fits in.
She starts her tour.
A Platform Built for Pharma
Life Sciences Cloud connects teams across research, patient services, medical, and commercial operations. Built on the world’s leading AI CRM, it unifies clinical and nonclinical data, applies security and consent rules, and makes it easier for every team to act with confidence.
MuleSoft connects partner systems and external data sources. Data Cloud creates a real-time view of each patient, provider, and program. Agentforce puts AI directly into the flow of work, summarizing recent activity, preparing engagement briefs, suggesting next best steps, and handling follow-ups.
Instead of jumping between inboxes and reports, teams get a focused workspace where it’s clear what to do next, and why.
Life Sciences Cloud Capabilities for Pharma
Life Sciences Cloud supports the most critical workflows in pharma, from patient access and provider engagement to complex trial coordination and therapy delivery. Each of the following solution areas reflects a real-world use case, with targeted capabilities that bring data, teams, and AI together in one place.
This section introduces six core areas where pharma organizations are using Life Sciences Cloud to improve speed, consistency, and outcomes across the value chain:
- Patient Services Programs
- Customer Engagement
- Medical Inquiries
- Key Account Management
- Clinical Trial Management
- Advanced Therapy Management
You’ll meet the people who rely on these solutions in the next unit.
Patient Services Programs
Patient Services Programs help patients get on therapy faster and stay supported throughout their treatment journey. Coordinators work from a console that displays enrollments, tasks, and outcomes in one place. Agentforce accelerates work with AI-generated call scripts, patient benefit summaries, and next-best actions based on risk or delay.
With Patient Services Programs you can:
- Simplify intake, enrollment, and benefits verification through automation and third-party integrations.
- Personalize support using real-time data to drive reminders, interventions, and education.
- Surface program performance insights and patient-reported outcomes.
- Track drop-off risks and trigger timely follow-ups using AI-generated summaries.
These programs build patient trust while helping teams focus resources where they’re needed most.
Customer Engagement
Healthcare professionals (HCPs) expect concise, compliant, and coordinated interactions across digital and in-person touchpoints. Life Sciences Cloud unifies account data—including specialties, licenses, affiliations, and past interactions—into a single workspace. Agentforce prepares pre-call summaries, surfaces key affiliations, and recommends the next best message or action.
With Life Sciences Cloud for Customer Engagement, you can:
- Search and filter accounts, then open a consolidated provider profile that eliminates guesswork.
- Plan visits with curated insights, summaries, and recommended content.
- Capture sample drops, surveys, inquiries, and meeting notes in real time—without switching screens.
- Send follow-up emails and close the loop with compliant, preference-based communications.
Everything stays in sync, so field and medical teams speak with one voice.
Medical Inquiries
Pharma companies receive thousands of medical inquiries from providers, pharmacists, and nurses. These range from basic product questions to adverse event reports and product quality complaints. Life Sciences Cloud delivers a unified workspace where teams can route, research, respond, and record—all while maintaining compliance.
With Medical Information Management you can:
- Capture, triage, and route medical inquiries with dedicated workflows and queues.
- Draft accurate responses using trusted sources and guided templates.
- Enforce medical, legal, and regulatory policies with built-in validation, role-based access, and approval paths.
- Publish approved content to portals so providers can self-serve when permitted.
Every inquiry is tracked, every answer is accurate, and every interaction meets compliance standards.
Key Account Management
Pharma teams need to plan and coordinate long-term engagement across complex health systems and stakeholders. With Key Account Management, field leaders and Key Account Managers (KAMs) create measurable account plans with goals, tactics, and tasks. Agentforce connects each activity to business objectives and provides a running summary of account health.
With Key Account Management you can:
- Build account plans that align strategy with execution across field, medical, and service teams.
- Connect each goal to tangible tactics, assigned tasks, and outcomes.
- Review engagement insights and surface key risks or opportunities with AI-generated summaries.
- Adapt tactics in response to changes in account dynamics or competitive pressure.
By aligning planning and execution in a shared workspace, teams focus effort where it matters most.
Clinical Trial Management
Accelerating trial timelines requires better coordination across sponsors, sites, CROs, and patients. Life Sciences Cloud unifies site selection, feasibility, and participant enrollment in one workspace. Agentforce accelerates execution with intelligent site scoring, auto-generated feasibility outreach, and automated e-consent flows.
With Clinical Trial Management you can:
- Find and rank sites based on past performance, criteria match, and AI-assisted scoring.
- Launch feasibility questionnaires, start-up tasks, and site communications in fewer clicks.
- Match candidates to inclusion criteria and support enrollment with guided e-consent.
- Monitor site and participant milestones in one place and trigger alerts when delays arise.
The result: trials start faster, enroll smarter, and stay on track from planning through closeout.
Advanced Therapy Management
Advanced therapies demand tight orchestration across stakeholders, from manufacturing to infusion. Life Sciences Cloud provides a connected command center for coordinating orders, managing custody chains, and tracking progression, all with built-in compliance. Agentforce flags delays, suggests next actions, and helps ensure each step is completed on time.
With Advanced Therapy Management you can:
- Orchestrate multi-step scheduling across regional capacity, logistics partners, and clinical teams
- Maintain full chain-of-custody visibility with auditable events and digital signature capture
- Configure workflows that adapt to region-specific protocols, therapy complexity, or delivery models
- Engage patients and care teams through secure portals with therapy status, updates, and support
With better visibility and coordination, advanced therapies move from lab to bedside with confidence and compliance.
How Agentforce Transforms
Agentforce brings intelligent support to every workspace in Life Sciences Cloud. These embedded AI agents summarize context, suggest next steps, and automate repetitive tasks, freeing experts to focus on decisions, relationships, and outcomes.
Here’s how Agentforce shows up across the platform:
- In Patient Services, agents draft call scripts, summarize benefits, and flag drop-off risks.
- In Customer Engagement, they generate account summaries and recommend next best actions and messages.
- In Key Account Management, they summarize plan progress and spotlight key stakeholders.
- In Medical Information, agents draft responses with citations and route complex cases.
- In Clinical Trials, they help match candidates, coordinate consent, and generate study tasks.
- In Advanced Therapy, they identify delays, assist with scheduling, and monitor chain-of-custody.
By embedding intelligence directly into each workspace, Agentforce helps teams move faster, stay aligned, and focus on what matters most.
Wrap Up
Olivia now sees how Life Sciences Cloud brings pharma teams together around a shared workspace, with Agentforce-powered support embedded where it’s needed. In the next unit, she meets the people who use these capabilities every day and sees how each role contributes to better outcomes for patients, providers, and the business.
Resources