Meet Marketing Cloud Engagement for Industries

Learning Objectives 

After completing this unit, you’ll be able to:

• Describe the benefits of Marketing Cloud Engagement for Industries.
  
• Explain how the Get Started page helps you configure your Salesforce org to build relationships with your customers and stakeholders.
  
• Describe the benefits of using the email and journey assets.
  

Marketing Cloud Engagement for Your Industry

Your customers and stakeholders expect more from your communications today than ever before. Each message must be personalized, targeted, and relevant. How can you make sure you’re meeting these expectations to build lifelong relationships?

Marketing Cloud Engagement for Industries can help you get started.

It’s designed to help companies and organizations of any size create personalized customer and stakeholder experiences through scalable email campaigns and data-driven insights. 

Marketing Cloud Engagement for Industries gives you a solid foundation for using Marketing Cloud. With pre-built tools, templates, and assets tailored for your industry, it can help you engage with your customers and stakeholders faster than ever. 

You get exactly what you need from Marketing Cloud to get started. That includes:

• Email marketing
  
• Content creation
  
• Integration with Salesforce Sales Cloud
  
• Automation Studio
  
• And a set number of contacts, API calls, automations, users, and super messages
  

Plus, you get additional tools to quickly put Marketing Cloud Engagement to use and limit the time you spend on setup. A helpful Get Started page guides you through configuration. Then, you can use industry-specific assets—such as sample email templates and journeys—to get more value, faster from Marketing Cloud.

Note

If you already use Marketing Cloud, you can still add the Get Started page and pre-built assets. Talk with your Salesforce Account Executive for details.

Let’s take a closer look at the Get Started page and the pre-built assets.

The Get Started Page: A Fast Track to Value

Through the Get Started page, Marketing Cloud Engagement for Industries gives you helpful, step-by-step instructions to configure Marketing Cloud and connect it with your data in Salesforce.

This single source of information tells you what to do and in what order, and tracks your progress as you go. That means you don’t have to switch between windows or tabs to search through documentation, and there are no screens-and-screens of setup. In places where additional guidance is helpful, the Get Started page gives you a link directly to what you need.

With the Get Started page, setup goes quickly, and you can move on to what you really want to do: communicate with your stakeholders.

Assets for Your Common Communication Needs

When it’s time to send your first messages, you can start with the pre-built email and journey assets included in Marketing Cloud Engagement for Industries and customize them as needed.

These assets are tailored to your industry. We heard your requests for a starting point for the messages you send most often and included them with Marketing Cloud Engagement for Industries.

You can use each of these assets as a head start to quickly personalize your messaging to customers and stakeholders at scale. These assets can serve as an example, and you can further customize them to create more advanced email journeys.

With Marketing Cloud Engagement for Industries, you get a solid foundation to grow and improve your messaging with customers and stakeholders. That foundation can help you get set up faster and switch strategies quickly to meet your stakeholders’ ever-changing expectations.

Resources

• Salesforce Help: Marketing Cloud Engagement for Industries
  
• Trailhead: Get to Know Marketing Cloud Engagement