+300 points
Module
Marketing Cloud Account Engagement Basics
Learn what Account Engagement is and how it can help you market to other businesses.
~45 mins
+400 points
Module
Explore Marketing Strategies That Engage Customers
Discover best practices for combining lead generation and lead nurturing.
~50 mins
+400 points
Module
Engagement Studio for Marketing Cloud Account Engagement
Build responsive, highly personalized customer journeys using Engagement Studio.
~1 hr 10 mins
+500 points
Module
Email Marketing for Marketing Cloud Account Engagement
Create and send emails to support your marketing automation strategy.
~2 hrs 10 mins
+400 points
Module
Marketing Automation Strategies
Learn to scale your marketing efforts using first-party data, templates, and automations.
~40 mins
+200 points
Module
B2B Marketing Analytics for Lightning App
Analyze your marketing data with B2B Marketing Analytics for Lightning App.
~10 mins
+300 points
Module
Account Engagement Salesforce Integration for Lightning App
Connect Account Engagement to Salesforce to align your marketing and sales teams.
~45 mins
+300 points
Module
Datasets and Dashboards in B2B Marketing Analytics
Use datasets, lenses, and dashboards to organize and analyze your marketing data.
~40 mins
+300 points
Module
Personalization in Account-Based Marketing
Supercharge your account-based marketing with artificial intelligence.
~20 mins