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Salesforce Certified Marketing Associate Exam Overview

Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts.

~5 mins
Task

Marketing Concepts

Exam Weight 28%

+500 points
Module

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 hr 15 mins
+100 points
Module

Omni-Channel Digital Marketing: Quick Look

Learn how to create seamless customer experiences across digital channels.

~10 mins
+500 points
Module

Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

~40 mins
Link

Email Deliverability

Trailblazer Community Documentation

~15 mins
Link

A/B Testing in Email Studio

Trailblazer Community Documentation

~10 mins
Link

CAN-SPAM Act: A Compliance Guide for Business

Federal Trade Commission Resources

~15 mins
~10 mins
+400 points
Module

California Consumer Privacy Act Basics

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

~35 mins
+300 points
Module

European Union Privacy Law Basics

Learn about the General Data Protection Regulation (GDPR) and how to comply.

~30 mins
+400 points
Module

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

~25 mins
Task

Marketing Cloud Engagement Basics

Exam Weight 22%

+1,000 points
Trail

Get to Know Marketing Cloud Engagement

Craft 1-to-1 consumer experiences across email, mobile, social, advertising, and the web with Marketing Cloud Engagement.

~1 hr 5 mins
+500 points
Module

Marketing Cloud Engagement Setup

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

~1 hr 35 mins
Link

Marketing Cloud Setup

Trailblazer Community Documentation

~10 mins
Link

Subscriber Key in Marketing Cloud

Trailblazer Community Documentation

~10 mins
+500 points
Module

Custom Preference Center Development

Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.

~45 mins
Task

Email Sending and Journeys

Exam Weight 22%

+200 points
Module

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

~10 mins
+300 points
Module

Email Creation and Sending

Learn the three steps to creating effective marketing emails.

~30 mins
+2,100 points
Trail

Create and Send Targeted Emails

Learn how to build and deliver personalized emails that create lasting customer relationships.

~4 hrs 45 mins
+100 points
Module

Marketing Cloud Engagement Send Methods: Quick Look

Discover the ways to send an email in Marketing Cloud Engagement.

~5 mins
Link

Email Settings

Trailblazer Community Documentation

~15 mins
+500 points
Module

Marketing Cloud Engagement Contact Management

Use Contact Builder to manage your Marketing Cloud Engagement contacts.

~30 mins
+500 points
Module

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 mins
+300 points
Module

Contact Management Solutions

Find and maintain contact records in Marketing Cloud Engagement.

~20 mins
+400 points
Module

Send Management in Marketing Cloud Engagement

Ensure email delivery using sender authentication, Reply Mail Management, and more.

~25 mins
Task

Data Management

Exam Weight 18%

+500 points
Module

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 mins
+200 points
Module

Marketing Cloud Engagement Account Optimization

Review your account setup, risk factors, and data hygiene for peak sending performance.

~20 mins
Link

Data Extensions in Contact Builder

Trailblazer Community Documentation

~15 mins
Link

Use a Smart Capture Form as a Journey Builder Entry Event

Trailblazer Community Documentation

~10 mins
Task

Reporting and Analytics

Exam Weight 10%

~10 mins
+300 points
Module

Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

~20 mins