Marketing Cloud Consultant Overview
Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts.
Prerequisite Marketing Cloud Administrator
Marketing Cloud Administrator is a prerequisite for Marketing Cloud Consultant.
Discovery and Architecture
Exam Weight 16%
Marketing Cloud Engagement Account Optimization
Review your account setup, risk factors, and data hygiene for peak sending performance.
Distributed Marketing Features
Learn to send branded, personalized messages to customers with Distributed Marketing.
Send Management in Marketing Cloud Engagement
Ensure email delivery using sender authentication, Reply Mail Management, and more.
Email Deliverability Essentials
Improve your email deliverability to generate more email marketing revenue.
Marketing Cloud Engagement Developer Basics
Get to know the tools and technologies you use to develop for Marketing Cloud Engagement.
Marketing Cloud Engagement Programmatic Languages
Get to know the programmatic languages for Marketing Cloud Engagement.
Marketing Cloud Engagement Data Management
Create a data model and organize your data in Marketing Cloud Engagement.
Integration
Exam Weight 20%
Marketing Automation Strategies
Learn to scale your marketing efforts using first-party data, templates, and automations.
Personalized Email Marketing
Manage preferences, create personalized content, and test your emails.
Marketing Cloud Advertising Implementation
Learn how to set up and start using Marketing Cloud Advertising functionality.
Marketing Cloud Personalization Basics
Discover real-time personalization and interaction management and prep for implementation.
Account Configuration
Exam Weight 12%
Marketing Cloud Engagement Setup
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Mobile Messaging Strategies
Maximize your mobile marketing with SMS, app, Facebook, and LINE messages.
App Messaging with MobilePush
Send push notifications and location-based messages in Marketing Cloud Engagement.
Automation
Exam Weight 20%
Engagement Splits in Journey Builder using AMPscript
Create journeys based on engagement with email links that use AMPscript.
Data Modeling and Management
Exam Weight 21%
Marketing Cloud Engagement Contact Management
Use Contact Builder to manage your Marketing Cloud Engagement contacts.
Data Cloud Basics for Marketers
Discover the customer data platform for marketers and prepare for implementation.
Marketing Cloud Engagement Send Logging
Create send logging data extensions to capture detailed information about your sends.
Messaging
Exam Weight 11%
Interactive Email Forms
Gather customer data directly from your email using Interactive Email Forms.
Einstein Content Selection Basics
Use AI to select the best email content for your subscribers.
Einstein Content Selection Solutions
Solve common content challenges using Einstein Content Selection.
Customer Journey Basics
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Quick Start: Create and Send a Message in Journey Builder
Create and send a single message using Journey Builder.
Path Optimizer in Journey Builder
Identify the most effective journey for your customers with Path Optimizer.
Journey Campaign Analytics and Optimization
Improve your journey campaigns and measure their performance.
Custom Activities in Journey Builder
Explore ready-made Journey Builder activities and build custom activities.
Prepare for Your Salesforce Marketing Cloud Consultant Credential
(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.
Certification Days
(Optional) Join a free, half-day webinar to help you prepare for your Salesforce Certification
Prepare for your Marketing Cloud Consultant Exam (CRT550)
(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.
