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Develop a Crisis Management Plan
This Trailhead unit covers how to develop a dedicated crisis management plan for your business.
Apps to Execute Your Crisis Communications
Apps to help your company plan and execute crisis communications and get feedback from your customers.
How to Communicate With Customers During Times of Crisis
Tips to help you formulate a plan that communicates the impact of a situation and next-steps to your customers.
Selling and Engaging Customers in Uncertain Times
Explore ways to organize your sales teams to ensure customers look back at your company in a helpful and positive light.
Email in the time of COVID-19: A FAQ Page
This Linkedin post from the Salesforce Privacy & Abuse team covers how to determine whether or not to send a COVID-19 related email.
Quick Start: Create and Send an Email with Marketing Cloud Engagement
Build and test your marketing email.
Getting Started: Marketing Cloud: Build, Test & Send Email (Webinar)
Watch the video on the key steps for sending an email. Premier and Signature Success Plan customers, sign up for the live webinar.
Listen to the Social Web
This Trailhead unit provides an overview of using Social Studio to engage with your customers in times of crisis management.
How to: Pardot: Send List Emails (Webinar)
Watch the video on how to build, send, & report on list emails. Premier & Signature Success Plan customers, sign up for the live webinar.
Email Marketing for Marketing Cloud Account Engagement
Create and send emails to support your marketing automation strategy.