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+100 points
Module

Salesforce Data Cloud: Quick Look

Discover Data Cloud, the real-time platform for customer magic.

~5 mins
Link

How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic

See how Salesforce uses Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile.

+200 points
Module

Customer Data Platform Strategy

Create a customer data platform strategy that delivers marketing success.

~45 mins
+300 points
Module

Data Cloud Basics for Marketers

Discover the customer data platform for marketers and prepare for implementation.

~20 mins
+400 points
Module

Data and Identity in Data Cloud

Learn the fundamentals of data mapping, identity resolution, and unified records.

~30 mins
+300 points
Module

Segmentation and Activation

Create, filter, and activate marketing segments with Data Cloud.

~35 mins
+300 points
Module

Data Cloud Insights

Use your data effectively by creating calculated and real-time insights.

~15 mins
Link

Getting Started with a Customer Data Platform

In this step-by-step guide, discover if your business needs a CDP, and learn how to implement one.

Link

Data Cloud Checklist and Considerations

Make a copy of this checklist to help build out your CDP requirements.

Link

Trailblazer Community Group: Salesforce CDP

Join the community group to learn how Salesforce CDP can help you deliver personalized experiences across every touchpoint.