+100 points
Module
Salesforce Data Cloud: Quick Look
Discover Data Cloud, the real-time platform for customer magic.
~5 mins
Link
How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic
See how Salesforce uses Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile.
+200 points
Module
Customer Data Platform Strategy
Create a customer data platform strategy that delivers marketing success.
~45 mins
+300 points
Module
Data Cloud Basics for Marketers
Discover the customer data platform for marketers and prepare for implementation.
~20 mins
+400 points
Module
Data and Identity in Data Cloud
Learn the fundamentals of data mapping, identity resolution, and unified records.
~30 mins
+300 points
~35 mins
+300 points
~15 mins
Link
Getting Started with a Customer Data Platform
In this step-by-step guide, discover if your business needs a CDP, and learn how to implement one.
Link
Data Cloud Checklist and Considerations
Make a copy of this checklist to help build out your CDP requirements.
Link
Trailblazer Community Group: Salesforce CDP
Join the community group to learn how Salesforce CDP can help you deliver personalized experiences across every touchpoint.