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What Is a CDP?

Learn about what a Customer Data Platform (CDP) can do for your company in this Salesforce Blog.

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Getting Started with a Customer Data Platform (CDP)

Discover if your business needs a CDP in this step-by-step guide.

+200 points
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Customer Data Platform Strategy

Create a customer data platform strategy that delivers marketing success.

~45 mins
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Data Cloud Checklist and Considerations

Make a copy of this checklist to help build out your CDP requirements.

+300 points
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Customer Data for Marketers

Use customer data to create personalized, engaging experiences.

~1 hr
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Data Cloud and the Ethical Use of Data: Trailmix

Learn how you can use ethical practices when building marketing segments in Data Cloud for Marketing.

+300 points
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Data Cloud Basics for Marketers

Discover the customer data platform for marketers and prepare for implementation.

~20 mins
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Data Cloud Implementation Guides

Learn about the steps involved in the implementation of Data Cloud.

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Steps for Admins

Learn about Salesforce CDP admin tasks.

+100 points
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Salesforce Admin: Quick Look

Learn what Salesforce admins do and the skills they need to succeed.

~5 mins
+800 points
Trail

Administer Data Cloud

Discover how to successfully administer Data Cloud.

~1 hr 25 mins
+1,000 points
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User Management

Set up users and control how they can view or edit your business data.

~45 mins
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Data Cloud User Permission Sets

Learn about the permission sets for users based on your Data Cloud product.

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Steps for Data Aware Specialists

Learn key steps and information for users that will be ingesting data and building your CDP's data model.

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Customer 360 Data Model Subject Areas

Learn about the standard subject areas (or groupings of DMOs) available for data modeling.

+400 points
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Data and Identity in Data Cloud

Learn the fundamentals of data mapping, identity resolution, and unified records.

~30 mins
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Data Modeling Requirements for Identity Resolution

Read the help article to learn data requirements for Identity Resolution.

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Additional Resources

Find additional resources where you can learn more about Customer Data Platform

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Trailblazer Community Group: Salesforce CDP

Join the community group to learn how Salesforce CDP can help you deliver personalized experiences across every touchpoint.

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Salesforce Architect Blog

Read blog articles from Salesforce articles on various topics including Customer Data Platform.