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Data Cloud: A Guide the Ethical Use of Data

View our guide to creating ethical segments in Data Cloud for Marketing.

Link

Data Cloud: Guide to the Value of Ethical Data Partnerships

Review a guide that shares best practices for ethical personalization.

Link

Ethical and Humane Use: Website

Review Salesforce policies for ethical use of technology.

+500 points

Module

Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

~40 mins

+500 points

Module

Custom Preference Center Development

Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.

~45 mins

+300 points

Module

Customer Data for Marketers

Use customer data to create personalized, engaging experiences.

~1 hr

+300 points

Module

Data Cloud Basics for Marketers

Discover the customer data platform for marketers and prepare for implementation.

~20 mins

+300 points

Module

Segmentation and Activation

Create, filter, and activate marketing segments with Data Cloud.

~35 mins

Link

Marketing Resource Center

Find marketing resources to improve your customer experiences.

+500 points

Module

Inclusive Marketing Practices

Use the six principles of inclusive marketing to create a culture of Equality.

~30 mins

+300 points

Module

Ethics by Design

Learn about ethical design and how to incorporate it into technology development.

~25 mins

+400 points

Module

Responsible Creation of Artificial Intelligence

Remove bias from your data and algorithms to create ethical AI systems at your company.

~45 mins