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+300 points
Module

Roles and Responsibilities for Marketing Teams

Build an effective digital marketing team with the right mix of skills.

~25 mins
+300 points
Module

Marketing Cloud Engagement Basics

Explore our powerful suite of products and start building your digital marketing strategy.

~20 mins
+500 points
Module

Marketing Cloud Engagement Contact Management

Use Contact Builder to manage your Marketing Cloud Engagement contacts.

~30 mins
+500 points
Module

Journey Mapping

Improve your solution design by mapping how customers experience your product or service.

~30 mins
+300 points
Module

Lead Generation in Account Engagement

Grow your business with lead generation.

~25 mins
+300 points
Module

Content Builder Basics

Learn how Content Builder can help you organize and manage your content.

~30 mins
+500 points
Module

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 mins
+300 points
Module

Marketing Content Creation

Learn the value of successful content and how our tools can help you create it.

~25 mins
+200 points
Module

Email Studio Basics

Tour Email Studio and discover tools to manage subscribers and create personalized emails.

~30 mins
+500 points
Module

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 hr 15 mins
+300 points
~45 mins
+300 points
Module

Digital Advertising Transformed with Customer Data

Build a successful digital advertising strategy with an audience-based approach.

~30 mins
+1,100 points
Trail

Learn Admin Fundamentals in Marketing Cloud Engagement

Discover how to successfully administer Marketing Cloud Engagement.

~2 hrs 5 mins
+500 points
Module

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 mins
+200 points
Module

Marketing Cloud Engagement Account Optimization

Review your account setup, risk factors, and data hygiene for peak sending performance.

~20 mins