Ethical Data Use in Personalization
Apply ethical use best practices to deliver responsible personalization solutions.
Ethical Data Use Best Practices: Quick Look
Use ethical best practices to build trust and create personalized customer experiences.
Data Ethics
Earning and keeping customer trust increasingly means adopting data ethics best practices when using Customer Data Platform.
Customer Data Platform: A Guide to the Ethical Use of Data
A practical guide of best practices for marketers to collect, retain, manage, and use customer information ethically.
Customer Data Platform: Guide to the Value of Ethical Data Partnerships
Learn how to leverage CDP's data combination and activation capabilities with partners to personalize experiences in an ethical manner.
Personalization: Guide to the Ethical Use of Data
A practical guide for using Personalization tools to build connection with customers while maintaining privacy and trust.
A Marketer’s Guide to Behavioral Messaging
Learn about ethical frameworks to make the most of targeted connections without sending the wrong signals because of avoidable data bias.
A Marketer’s Guide to the Trusted Use of Einstein
Use AI for marketing responsibly. Discover ways to maximize the benefits of AI while addressing pitfalls that can cause brand damage.
Navigating the value of ethical personalization
The latest research from Valoir offers a guide to using ethics to elevate your personalization strategy.