The magic begins with Analytics dashboards. They’re made up of data visualizations and comparisons that weren’t possible with tools you used before. A dashboard is an interactive collection of widgets that show query results from your data, whether that data comes from inside or outside Salesforce. Dashboards tell a multifaceted story about your business from different angles.
The Analytics dashboard isn’t just a static picture; it invites you to dig deeper into the underlying data. You explore dashboards by clicking displayed elements. Key metrics are calculated with fresh data from the last dataflow run. Every chart shows an interactive picture of a filtered database query.
It’s easy to filter data displayed in the dashboard by selecting from drop-down lists, switching toggles, and clicking in charts. View details in tables, drill in, and take action. You can also use dashboards to collaborate with colleagues and to set goals for yourself. We get to all that in the following units.
You can use Analytics dashboards to keep up with all the data that’s being generated by your colleagues and customers. Track activities of sales, service, marketing personnel. Collect, analyze, and distribute insights to your team. By putting all your data sources together into a single view, Analytics makes it easier to create new data-based strategies to increase business.
Sounds magical, doesn’t it?
In the Analytics Basics module, you signed up for a special Analytics-enabled Developer Edition org and created your first app. In this module, you’ll use an app that’s already set up in your org. The Salesforce admin at DTC Electronics created an app called “My DTC Sales” and gave it dashboards designed for sales managers. Now you’ll learn how to make those dashboards work for you.
But you’re the first to admit that you’re no analyst. You know the admin put in some hours with the Sales Operations team to understand what was needed in the dashboards. You’re worried they might have created complex visualizations that will be hard to interpret. You don’t want to be lost in a wilderness of data! But when you asked about Analytics training, the admin just smiled and said, "Oh, you don't need training.”
In fact, for this module, we’ll do some of the work in the Analytics tab that’s integrated into Salesforce. This will let you experience Analytics as a typical business user. The next few steps will get you ready.
- Go the initial window of the Developer Edition org:
- If you already have Analytics Studio open, click and select Sales.
- If you’re not already in Analytics Studio, log in to your Analytics-enabled Developer Edition org. Then, instead of launching the Analytics Studio, go to step 2.
- Find the Analytics tab:
- In Lightning Experience, click the app launcher ().
- In Salesforce Classic, click the + on the menu bar to open All Tabs.
- Select Analytics (not Analytics Studio).
In the Analytics tab, locate the My DTC Sales app.
Notice that each app has a Browse button. That’s because in the Salesforce environment, clicking an app runs the app in presentation mode. In contrast, clicking an app in the Analytics Studio opens the browse mode of the app so you can see its assets. In both environments, it’s easy to switch from run to browse and back as needed, but each is set up with the optimal work flow for that environment.
Since you’re in the Salesforce environment and you want to run the app, simply click
My DTC Sales.
The app opens with the first dashboard on the navigation list, in this case “DTC Sales.”
In the running app, you have access to all the app’s dashboards in the navigation panel. To
open the navigation panel, click . This gives you the lay of the land. You can see what dashboards are in the app and how they’re arranged.
The first dashboard, DTC Sales, is an overview of the key business indicators, a sort of “big picture.” The other dashboards provide different avenues to details about your data. For example, Opportunity Details lets you sort and zoom in on opportunities so you don’t miss anything. Regional Sales lets you see opportunity amounts by region.
Start by changing the big picture. In the toggle at the upper-right corner of the DTC Sales
dashboard, click 2016 and watch what happens.Did you see that all the numbers changed and the line chart shifted dramatically? You filtered the data being used by the dashboard according to the year—2016. All the widgets in the dashboard are connected, and if you make a change in one place, that change is reflected throughout. That’s called faceting.
Now click the refresh button () to return the dashboard to its
original state. Or remove the 2016 filter by clicking it again.
Notice that Won Opportunities goes up to reflect the total over both 2015 and 2016.
- If the navigation panel isn’t already open, click to open it.
Select Opportunity Details.
Right away you note the Open Pipeline KPI—this is something you want to keep an eye on. The funnel chart is an easy-to-read indication of which percentage of your business is in which stage. The line chart shows you the business over time. The stacked bar chart gives you an overview of each rep’s opportunities, and how they’re doing against quota. The table below the charts shows details.
This is actually making a lot of sense. You’re feeling that you’ll find your way through the data wilderness after all.
- Click Won in the Stage toggle at the upper left of the dashboard.
Click Open to see only open opportunities.Notice the dashboard comes alive as all the widgets change, thanks to faceting.
Now you can clearly see the promising 27M in the Perception Analysis stage in the funnel chart. But the line chart shows a major downward trend in opportunity amount since last September. You’re going to want to discuss both of these with your manager.
Locate the Oppty Type widget, which lets you break out opportunities by type. Click the
down arrow, and select New Business.
Now the dashboard has two filters. It shows you only open opportunities that are new business. Looking at the Sales Rep bar chart, you see that Nicolas Weaver has the most open new business. But what you really want to know is who’s holding the most in the Perception Analysis stage?
Click the Perception Analysis section in the funnel chart and watch the names in the
bar chart change places.So it’s really Johnny Green who’s on the front lines with the highest amount in the Perception Analysis stage.
Just for fun, let’s see if you get the same results looking at the data from another angle.
- To refresh the dashboard to its original state, click .
Find Johnny Green in the stacked bar chart, and click the New
Business segment of his bar. Notice that all of the charts in the dashboard now show only results for Johnny Green. His Perception Analysis number is the same, even though you approached it from a different exploration of the dashboard.
Finally, scroll down to see the table below the bar chart.
Notice that it’s filtered for your current selection, giving you only details of Johnny Green’s new business.
- If the navigation panel isn’t already open, click to open it.
- Select Regional Sales.
To filter the dashboard, click the USA bar.
If you scroll down, you see that the all the entries in the table now have USA as the Billing Country.
- To sort the table by amount, click Amount in the column heading. The up arrow appears in the heading. The values in the column are sorted in ascending order, and you can answer the question, “What are the top amounts?”
To switch to descending order, click again. It looks like a variety of reps are contributing to the large USA number.
Hover at the corner of the bar chart to locate the drop-down menu, click to open it, and
select Explore. This changes the view to a lens, which lets you learn more about these deals by drilling in to see the data behind that long bar.
Click to select the USA bar, and then right-click to open the menu. In the menu, select
Account Owner. This view lets you quickly see your team’s leaders. Although there were many names in the table, you couldn’t compare each person’s totals until you reached this view.
Can you drill in again to learn which products Laura Garza is selling to get the largest amount? Yes!
To open the menu, click Laura Garza’s bar to select it, and then right-click the bar. In
the menu, select Product Family.Looks like laptops are Laura’s big seller. Good to know before the meeting!
In the next unit, you learn how to personalize your app to make it even more useful. You can’t wait! But first, take the challenge and earn your points.