MomentMarketer Community Group

Hello Trailblazers! 

We've got important news about the Salesforce Certification program. 

We want to share the following key updates to our roadmap:

• 24 certifications will be retired. These include 15 Accredited Professional certifications and 9 Salesforce Certifications (across various roles & products).
• 16 certifications will be renamed. This is happening to align with current Salesforce products and new branding, like the incorporation of Agentforce.

Retiring these exams helps us to:

• Make your certifications more valuable: We align our certifications with the skills and expertise that hiring managers seek in the workplace.
• Stay current with the product landscape: As Salesforce technologies evolve, our certifications are updated to reflect the skills professionals use daily.
• Grow your skills where it matters most: We build certifications around the latest job roles, products, and features to give you the most relevant, in-demand certifications available today.

Key Dates

Mark your calendars (all dates are set to 12:00 a.m. UTC):

• Friday, July 24, 2026: This is the last day to register for any retiring exams. And, this is the day all renamed certifications will officially go live.
• Tuesday, August 31, 2026: This is the final day you can take any retiring exams.
• February 1, 2027: The official retirement date for all impacted certifications.

What This Means For You

• If you hold a retiring certification: It remains valid through the official retirement date of February 1, 2027, and you won't have any maintenance requirements in the meantime. These certifications will still be visible on your Trailblazer profile as part of your professional history.
• If you are planning to pursue a retiring certification: You must register by July 24, 2026, and complete the exam by August 31, 2026.
• If you hold a renamed certification: No action is required. The certification name on your Trailblazer profile will change on July 24, 2026. For information on how to request a new certificate with the updated name, visit Receive Your Salesforce Certificate and Logo After Earning a Certification. 

For the full list of impacted certifications, why we're making these changes, and what your next steps are, check out our official resources:

• 2027 Salesforce Certification Retirements FAQ
• Salesforce Certification Name Changes FAQ
• The 360 Blog: "How the Salesforce Certification Lifecycle Empowers Your Career Success"

📣 T-minus Connections. The moment we have been waiting for is almost here 📣

The sessions are locked 🔐 

The speakers are ready 👊  

The content is fire 🔥  

The surprise & delights are chef's kiss 🤌 

Start building your agenda and get ready for an unforgettable time. 🌟 

📍Day 1 — Community Theater

9:00 AM Ramatu Kandakai, MBA — Prompt Like a Marketer: Stop Sounding Like Everyone Else

9:30 AM Matt Brulet, MBA & Tim Ziter — Design RCS Messaging: Visuals & Carousels in Journey Builder

11:30 AM Jacob Hayes — What Actually Powers Next Best Action

12:00 PM Anne Tomlin — Fragile to Flexible: Easy-to-Edit Emails, No Custom Modules

12:30 PM Cole Fisher & Julie Marques — How to Master Data 360 — Free Up 8 Hours Per Week

1:00 PM Alec Perea-Martinez — Great Campaigns Are Felt, Not Just Seen

1:30 PM Logan Sandrock Baird — Design Principles That Drive Effective Email

2:00 PM Karmel N. James & Najee Henderson — Everything for Everyone: Accessible Marketing at Scale

2:30 PM Kenny Van Beeck — Stop Blasting and Start Personalizing

3:00 PM Abby McCune & Hannah Jones — Tips and Tricks About Agentforce Marketing

3:30 PM Anna K. & Timothy Kauble — What AI Is Doing to the Email Inbox

4:00 PM Rodrigo Santander — Accessible Template for Every Inbox Client

4:30 PM Whitney Stout — Build a Foundation That Makes AI Work for You

📍Day 1 — Networking Space 

9:00 AM Najee Henderson — Meetup: New to Connections? First time here? This is your starting point. Get oriented, meet your people, and leave with a game plan.

11:30 AM Myra Wilson, MBA — Steal Their Playbook: Strategy, Story, Scale

12:30 PM Christina Garnett & Goldie Chan — Personal Branding: Using Trust to Future-Proof Your Career

1:30 PM Alexandra Danahy, Ali Saeed, Ben LaMothe & Margaux Malyshev — The Best Career Move They Ever Made

2:30 PM Amanda Turner, Genna Matson, Gregory Gifford & Mounir Nejjai — Unfiltered: Developers on the Future of Email

3:30 PM Tasha Rucker, MBA, PSM™ — Ace Your Agentforce Marketing Exams

📍Day 2 — Community Theater

9:30 AM Claudia Hoops ☁️ & François Perret — Master Segmentations in Agentforce Marketing

10:00 AM Kyle Montgomery & Shane Smyth — Beyond the Prototype: Agents Engineered for Human Needs 

10:30 AM Laurel Cummings & Sonia Hildner — Make 'Em Laugh: How Humor Drives Revenue 

11:00 AM Erin Duncan & François Perret — Agentforce Marketing Flow Fundamentals

11:30 AM Pato Sapir ☁️ & Rahmaan Lodhia — The Future of AMPscript

12:00 PM Amanda Turner & Genna Matson — The Science Behind Email

12:30 PM Jay Oram — Accessible by Design: Email for Every Inbox, Everyone

1:00 PM Anne Tomlin — Yes, You Can Do That in Email

1:30 PM Eli Hougland — Two-Way Marketing Is Here. Now What?

2:00 PM Justin Piehowski — Great Metrics Don't Speak for Themselves

2:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Fix My Email: Live Optimization (The first ever live email optimization session at Connections. Bring your campaigns. Get real feedback. Walk away with real fixes.)

📍Day 2 — Networking Space

9:30 AM Leia S. — How Women in Tech Are Using AI to Work Smarter

10:30 AM Angelia Sterling, Kyle Montgomery, Shane Smyth & Rebecca Simmons, Jenny MacDonald — Meetup: Commerce Community

11:30 AM Salesforce Product Leaders — Fireside Chat: Agentforce Marketing Roadmap Fresh off the Marketing Keynote, get your questions answered directly by the product team.

12:30 PM Ali Saeed, Chris Zullo & Pato Sapir ☁️ — Your Move: Real Marketing Decisions

1:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Meetup: Email Geeks Whether you live in code, design, or strategy, this one is for you.

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, Indianapolis, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Madrid, ES, @Marketer Group, Denver, US, @Marketer Group, Toronto, CA, @Marketer Group, Cleveland, US, @Marketer Group, Atlanta, US, @Marketer Group, Austin, US, @Marketer Group, Boston, US @Commerce Trailblazers @* B2C Commerce * @B2C Commerce Developers

Hello Marketers  👋! Are you attending Connections? If so, join us for the annual Marketing Community Fun Run 💨 . 

📍   McCormick Place Bird Sanctuary 

🗓️   Thursday, June 4, 2026 

🕖   7:00 a.m. 

🔗  https://cnx26funrun.splashthat.com/

Start your day with fresh air, movement, and great company before the conference kicks off. Whether you want to run, jog, or walk, everyone is welcome!

Grab your coworkers, invite your friends, and sign up early. Plus, we’ll have exclusive swag and a few fun surprises waiting for you 🎁 

There are new features coming to Agentforce Marketing in our Summer ‘26 Release! We’re here to help your team prep.  

Join us to learn how your team can make the most of these new capabilities. 

Whether you're looking to create smarter campaigns, orchestrate more seamless experiences for your customers, or measure your impact - our product experts will walk you through the must-know features. Plus, you'll see live demos of select features that bring it all to life. 

Don’t wait to reserve your spot. Register today:

📌 Summer '26 Release Notes are here. Here's some helpful resources to help you learn all about this release! 

Release Notes:

• Marketing Cloud Release Notes
• Marketing Cloud Account Engagement Release Notes
• Marketing Cloud Engagement Release Notes
• Marketing Intelligence Release Notes
• Loyalty Management Release Notes
• Referral Marketing Release Notes

Webinar:

Webinar: A Marketer's Guide to the Summer '26 Release

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, Indianapolis, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Madrid, ES, @Marketer Group, Denver, US, @Marketer Group, Toronto, CA, @Marketer Group, Cleveland, US, @Marketer Group, Atlanta, US, @Marketer Group, Austin, US, @Marketer Group, Boston, US

Happy Monday Marketers!  

There's two great opportunities to learn more about Agentforce Marketing coming soon. You can tune in from anywhere and catch insights on attribution, personalization, demand generation, and of course, AI agents.  

Here's the scoop!

• Beyond the Last Click | April 7: Great marketing starts with knowing which touch points are driving customer engagement across your channels. Join us for an upcoming webinar on April 7th as we explore how attribution insights can inform and elevate your personalization strategy across email, web, mobile, and paid channels. You'll gain valuable insights to help you build a full-funnel view that drives more relevant customer experiences and ROI across your marketing channels. 
  • We hope to see you there! Register here: https://www.salesforce.com/events/webinars/using-attribution-to-power-smarter-multichannel-personalization/
• 3 Ways to Accelerate Your Pipeline | April 21: Is your demand gen moving fast enough? Traditional funnels are stalling, but Agentforce Marketing is changing the game. Join us on April 21 to discover how autonomous agents can help you transform your B2B demand gen into a high-velocity revenue engine. During this webinar, you'll learn how to: 
  • Connect with entire buying groups automatically. 
  • Deliver real-time insights that close deals. 
  • Ensure seamless marketing and sales alignment. 
  • If you're ready to accelerate, register here: https://www.salesforce.com/events/webinars/3-ways-to-accelerate-pipeline-agentforce-marketing/

📣 Connections is Back & Better Than Ever! 📣 

You already know that  Connections is the marketing event of the year, with sessions across Marketing, Commerce, and industries like FINS, MAE, and RCG. This year’s lineup is not only inspiring but also full of takeaways you can actually use...right away!  

Whether you’re upskilling in AI, marketing, data, leadership, or strategy, Connections gives you practical tools to grow at your own pace in your own way. 

• More luminary speakers 
• More community-led learning 
• More hands-on, practical application learning 
• More customer stories featured in our inaugural Agentforce City at CNX
• More fun... including a top-tier concert for all guests 

Register now! 

Save $400 with early-bird pricing.  I'd love to see you all there!