I've looked high and low, and still don't have clarity about creating an account lookup alias/nickname/another name known by. Is this possible in Nonprofit Cloud? I'm most recently coming from Raiser's Edge and fully expected to be able to deploy something like this in order to reduce account duplication. Our organization has lots of non-data folks creating accounts on a regular basis and the duplication situation is a problem.
I'm grateful for any information out there is Trailblazer-land might be able to provide!