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Welcome! This group is dedicated to your success with Salesforce Marketing Cloud Account Engagement. Join the conversation here to stay up to date on the product, learn best practices, and everything in between. Use this group to review resources, ask questions, help each other, and share experiences. --------------------------------------- This group is maintained and moderated by Salesforce employees. The content received in this group falls under the official Forward-Looking Statement: http://investor.salesforce.com/about-us/investor/forward-looking-statements/default.aspx
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Jithendra Reddy
May 26, 3:19 AM
Bot Clicks/Spam Filter Clicks Impacting Scores and Automations in Pardot

Hi Everyone,

I wanted to check if anyone has come across bot clicks or spam filter clicks in Account Engagement (Pardot).

In our org, we are noticing clicks happening immediately after sending emails, and it appears these might be generated by bots or spam/security filters rather than actual prospects.

The issue is that these clicks are impacting prospect scores and also triggering automations unexpectedly.

Has anyone faced a similar issue? If yes, could you please share how you handled or minimized this behavior?

Any suggestions or best practices would be really helpful. Thanks in advance!

2 answers
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Lin Rocha (Marketing Operations Manager at LexisNexis)
May 22, 2:18 PM
Field character limit when adding value in Engagement Studio

Pardot custom fields have a character limit of 65,535. But when trying to change the value in an Engagement Studio program, the UI only allows for 255 characters. Has anyone found a workaround/explanation for this?

2 answers
  1. Akash Jagdish Gawai (Salesforce)
    May 25, 3:45 PM
    Hi @Lin Rocha

    Unfortunately, there isn't a workaround to bypass this restriction directly in the UI. If you need to handle larger text values, you might consider alternative approaches, such as storing the data in a different field or using external integrations to manage the data. Directly bypassing this restriction through the user interface is not currently possible.

    Additionally, Evaluate if these values truly need to be configured within Engagement Studio, as the tool is designed for basic field updates rather than processing substantial text payloads.

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Wai Ho Jaom asked in #Salesforce Developer
May 28, 6:53 AM
Got no result during query the click through rate at sfmc

when i try to run by query builder or automation studio, i got empty return with below query:  SELECT

    j.JobID,

    j.EmailName,

    COUNT(s.SubscriberKey) AS TotalSent,

    (COUNT(s.SubscriberKey) - COUNT(b.SubscriberKey)) AS TotalDelivered,

    COUNT(DISTINCT o.SubscriberKey) AS UniqueOpens,

    COUNT(DISTINCT c.SubscriberKey) AS UniqueClicks,

 

    /* SAFELY Calculate Open Rate */

    CASE

        WHEN (COUNT(s.SubscriberKey) - COUNT(b.SubscriberKey)) > 0

        THEN CAST(COUNT(DISTINCT o.SubscriberKey) AS DECIMAL(18,2)) * 100 / (COUNT(s.SubscriberKey) - COUNT(b.SubscriberKey))

        ELSE 0

    END AS OpenRate,

 

    /* SAFELY Calculate Click-Through Rate */

    CASE

        WHEN (COUNT(s.SubscriberKey) - COUNT(b.SubscriberKey)) > 0

        THEN CAST(COUNT(DISTINCT c.SubscriberKey) AS DECIMAL(18,2)) * 100 / (COUNT(s.SubscriberKey) - COUNT(b.SubscriberKey))

        ELSE 0

    END AS ClickThroughRate

 

FROM

    _Job j

INNER JOIN

    _Sent s ON j.JobID = s.JobID

LEFT JOIN

    _Open o ON j.JobID = o.JobID AND s.SubscriberKey = o.SubscriberKey

LEFT JOIN

    _Click c ON j.JobID = c.JobID AND s.SubscriberKey = c.SubscriberKey

LEFT JOIN

    _Bounce b ON j.JobID = b.JobID AND s.SubscriberKey = b.SubscriberKey

WHERE

    j.SendType = 'EMAIL' 

    AND j.TriggererSendDefinitionObjectID IS NULL /* Filters out most test sends */

    AND s.EventDate > DATEADD(day, -30, GETDATE())

GROUP BY

    j.JobID,

    j.EmailName   

 

@* Salesforce Developers * @* Marketing Cloud Engagement *

1 answer
  1. Nobuyuki Watanabe (NAC / FPT Japan Holdings Group) Forum Ambassador
    Yesterday, 2:40 PM

    There are two things that concern me. 

     

    First, try changing the SendType value from Email to ExactTargetSend and see if the query returns any results. 

     

    Second, if your emails were sent through Journey Builder, the TriggererSendDefinitionObjectID field will typically contain a value. Therefore, please verify whether the IS NULL condition is actually correct for your scenario. If that condition is not required, try removing it and running the query again.

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Selvasubha R (SMTS at Verticurl) asked in #Pardot B2b Marketing Automation
May 12, 11:00 AM
Is there any way to pull the click through details for an email send from MCAE(pardot) to analytics studio SF report

We are currently using MCAE (Pardot) and Salesforce CRM for email communications. Our concern is how to leverage Salesforce Analytics Studio reports to display click‑through details.   

Is there a way to pull click‑through data from emails sent via MCAE (Pardot) into Analytics Studio reports?   If this is not directly available, what methods can be used to send click data for display in Salesforce reports?

Alternatively, is there an option to download click details through the SMTP server method?   

@* MC Account Engagement (fka Pardot) * 

3 answers
  1. Juliet Stephenson (Close Brothers)
    May 26, 12:05 PM

    Hi @Selvasubha R, I made a CRM Analytics dashboard which reports on email metrics such as opens and clicks. This was created using a Pardot dataset. Would that be of use to you? I don't have an option to create reports in CRM Analytics so don't know how the creation would differ.

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Russell Everett asked in Who owes me a beer?!?
May 21, 7:41 PM
REPORT TO SEE OPPORTUNITIES AND RELATED FILES / ATTACHMENTS ?

Why can i not seem to find a way to create a custom report type to show me attachments / files related to opportuntiies? 

 

I am simply trying to pull a report to show all closed won opps in our org for 2026 and see what opportunities do not have contracts uploaded to them in the notes & attachments section.  

 

Please help! 

 

#WhoOwesMeaBeer #Reporting #Reports & Dashboards #Reports #Files Section @* MC Account Engagement (fka Pardot) * @Admin Group, Dallas, US @Who owes me a beer?!? @Trailblazer Community Cove @Trailblazer Community Cove

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Guilda Hilaire (Senior Director, Marketing Evangelism at Salesforce) posted in MomentMarketer Community Group
May 24, 8:00 AM

📣 T-minus Connections. The moment we have been waiting for is almost here 📣

 

The sessions are locked 🔐 

The speakers are ready 👊  

The content is fire 🔥  

The surprise & delights are chef's kiss 🤌 

 

Start building your agenda and get ready for an unforgettable time. 🌟 

 

📍Day 1 — Community Theater

9:00 AM Ramatu Kandakai, MBA — Prompt Like a Marketer: Stop Sounding Like Everyone Else

9:30 AM Matt Brulet, MBA & Tim Ziter — Design RCS Messaging: Visuals & Carousels in Journey Builder

11:30 AM Jacob Hayes — What Actually Powers Next Best Action

12:00 PM Anne Tomlin — Fragile to Flexible: Easy-to-Edit Emails, No Custom Modules

12:30 PM Cole Fisher & Julie Marques — How to Master Data 360 — Free Up 8 Hours Per Week

1:00 PM Alec Perea-Martinez — Great Campaigns Are Felt, Not Just Seen

1:30 PM Logan Sandrock Baird — Design Principles That Drive Effective Email

2:00 PM Karmel N. James & Najee Henderson — Everything for Everyone: Accessible Marketing at Scale

2:30 PM Kenny Van Beeck — Stop Blasting and Start Personalizing

3:00 PM Abby McCune & Hannah Jones — Tips and Tricks About Agentforce Marketing

3:30 PM Anna K. & Timothy Kauble — What AI Is Doing to the Email Inbox

4:00 PM Rodrigo Santander — Accessible Template for Every Inbox Client

4:30 PM Whitney Stout — Build a Foundation That Makes AI Work for You

 

📍Day 1 — Networking Space 

9:00 AM Najee Henderson — Meetup: New to Connections? First time here? This is your starting point. Get oriented, meet your people, and leave with a game plan.

11:30 AM Myra Wilson, MBA — Steal Their Playbook: Strategy, Story, Scale

12:30 PM Christina Garnett & Goldie Chan — Personal Branding: Using Trust to Future-Proof Your Career

1:30 PM Alexandra Danahy, Ali Saeed, Ben LaMothe & Margaux Malyshev — The Best Career Move They Ever Made

2:30 PM Amanda Turner, Genna Matson, Gregory Gifford & Mounir Nejjai — Unfiltered: Developers on the Future of Email

3:30 PM Tasha Rucker, MBA, PSM™ — Ace Your Agentforce Marketing Exams

  

 

📍Day 2 — Community Theater

9:30 AM Claudia Hoops ☁️ & François Perret — Master Segmentations in Agentforce Marketing

10:00 AM Kyle Montgomery & Shane Smyth — Beyond the Prototype: Agents Engineered for Human Needs 

10:30 AM Laurel Cummings & Sonia Hildner — Make 'Em Laugh: How Humor Drives Revenue 

11:00 AM Erin Duncan & François Perret — Agentforce Marketing Flow Fundamentals

11:30 AM Pato Sapir ☁️ & Rahmaan Lodhia — The Future of AMPscript

12:00 PM Amanda Turner & Genna Matson — The Science Behind Email

12:30 PM Jay Oram — Accessible by Design: Email for Every Inbox, Everyone

1:00 PM Anne Tomlin — Yes, You Can Do That in Email

1:30 PM Eli Hougland — Two-Way Marketing Is Here. Now What?

2:00 PM Justin Piehowski — Great Metrics Don't Speak for Themselves

2:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Fix My Email: Live Optimization (The first ever live email optimization session at Connections. Bring your campaigns. Get real feedback. Walk away with real fixes.)

 

📍Day 2 — Networking Space

9:30 AM Leia S. — How Women in Tech Are Using AI to Work Smarter

10:30 AM Angelia Sterling, Kyle Montgomery, Shane Smyth & Rebecca Simmons, Jenny MacDonald — Meetup: Commerce Community

11:30 AM Salesforce Product Leaders — Fireside Chat: Agentforce Marketing Roadmap Fresh off the Marketing Keynote, get your questions answered directly by the product team.

12:30 PM Ali Saeed, Chris Zullo & Pato Sapir ☁️ — Your Move: Real Marketing Decisions

1:30 PM Anne Tomlin, Jay Oram & Logan Sandrock Baird — Meetup: Email Geeks Whether you live in code, design, or strategy, this one is for you.

 

📣 T-minus Connections.

 

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, Indianapolis, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Madrid, ES, @Marketer Group, Denver, US, @Marketer Group, Toronto, CA, @Marketer Group, Cleveland, US, @Marketer Group, Atlanta, US, @Marketer Group, Austin, US, @Marketer Group, Boston, US @Commerce Trailblazers @* B2C Commerce * @B2C Commerce Developers

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Kotomi Gojo (FPTコンサルティングジャパン)
Jun 29, 2016, 1:21 PM

Hi, I'm confusing about setting Rules of Dynamic List.

Would you help me with answering this question?

 

When I set Rule starts from "Prospect custom field" and set date-type field after that (let me say "Seminor Registration date"), there are several choices.

I'd like to make it clear who will contains in each selection.

 

If today is 2016-07-01, and there are three prospects in my Pardot,

A. Seminor Resistration date is 2016-06-29

B. Seminor Resistration date is 2016-06-30

C. Seminor Registration date is 2016-07-01

D. Seminor Registration date is 2016-07-02

E. Seminor Registration date is 2016-07-03

 

If I create 6 Dynamic Lists which have 6 different rules about Seminor Registration date, who will match in each Dynamic List on 2016-07-01?

List 1. is after 2016-07-01

List 2. is before 2016-07-01

List 3. days ago greater than or equal to 1

List 4. days ago less than or equal to 1

List 5. days in future greater than or equal to 1

List 6. days in future less than or equal to 1

List 7. is between 2016-06-30 and 2016-07-02 

 

Thanks!

3 comments
  1. Lindsay Rose (Salesforce)
    May 22, 7:40 PM

    Of course @Laura Piruzza

    ! I love when people are able to find old posts that are relevant to what they are currently dealing with.  

     

    I actually haven't come across the behavior you're describing - with MC Account Engagement, evaluating date criteria typically follows the account's time zone settings, not UTC. This should be the case for evaluating the criteria itself, as well as how repeat rule settings work.  

     

    When the prospects are updated late in the day, is the date field still showing that day in MCAE, or is it showing the next day?  

     

    My concern with your recommended criteria is that it could be too restrictive. Do you have enough leniency in the purpose of the rule to instead do days ago less than or equal to 1 and days in future less than or equal to 1? That would provide you buffer based on the behavior you're explaining.  

     

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Emily Grefer
May 21, 9:34 AM
Engagement Studio sending to only some contacts

We regularly use engagement studios to send automated emails for our events. In a step 2 of a recent engagement studio, it seems to have only sent emails to a portion of the total list. There's no suppression list and emails are being sent at all hours, not just in business hours. The second email was supposed to go out 18 May so I know there's no one waiting to receive it. Has anyone encountered this issue before? I saw one possible answer could be that we have an operational email limit, but I didn't see any limit in our Account Engagement settings.  

 

Thanks in advance for your help!  

 

Engagement Studio sending to only some contacts

 

 

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Shiva Kumara (Originally asked by Shiva Kumara)
May 21, 11:14 AM
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Hayley Tuller (Founder & CEO at BrightHelm Partners, Inc)
May 11, 8:00 PM
CMS Content with Landing Pages

I've been trying to use CMS content with Landing Pages in Marketing Cloud, but I can't seem to quite put it together.  I can/can't:

  • Get CMS content to show up on an Email template if i use the new template builder
  • Get a landing page created in MCAE and access it's link, but I can't get images to show up there
  • Get CMS content to show up on a "landing page" if I go into hte CMS workspace and make a landing page from there/ but I can't figure out how to get the link

I found this article, but I couldn't follow the steps enough to get it to work.   

https://help.salesforce.com/s/articleView?id=001731527&type=1

 

 

Has anyone successfully put images from their CMS on a Marketing Cloud OR CMS Landing page and then generated a working vanity url for it?  That they could then use in Marketing Cloud?  Is this... just not a thing?

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