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Welcome! This group is dedicated to your success with Salesforce Marketing Cloud Engagement. Join the conversation here to stay up to date on the product, learn best practices, and everything in between. Use this group to review resources, ask questions, help each other, and share experiences. --------------------------------------- This group is maintained and moderated by Salesforce employees. The content received in this group falls under the official Forward-Looking Statement: http://investor.salesforce.com/about-us/investor/forward-looking-statements/default.aspx
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Lindsay Stille (Campaign & CRM Specialist at Ameritas)
Sep 15, 8:34 PM
Cloud Page Analytics

My team is looking for more detailed data on Cloud Page activity. If we send a marketing cloud email with a link to a cloud page, then someone clicks that link to the cloud page, and fills out a form embedded on the cloud page, or doesn't fill out the form, or does something else... essentially they want to see what someone does after they get to a cloud page and build out some triggers based on an action (or lack of action). 

As far as I know, the analytics are limited. How can we get this level of information on a contact? Would GA4 be involved? 

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Jamie Zenker (Video Marketing, Senior Manager at Salesforce) posted in * Release Readiness Trailblazers *
Jul 6, 7:36 PM

***POLL IS CLOSED***

 

Lantern Astro won across every poll and will be the Winter ’27 Release logo!

_________ 

 

Help us choose the official Salesforce Winter ’27 Release logo.

 

Which character should star?

1️⃣ Agent Astro

2️⃣ Bookish Codey

3️⃣ Agent Appy

4️⃣ Lantern Astro

 

Cast your vote here, or vote in our polls on X, Instagram and LinkedIn (or all four!). 

 

πŸ—³οΈ Voting closes Friday, July 10. The character with the most votes will become the official Salesforce Winter ’27 Release logo. 

***POLL IS CLOSED*** Lantern Astro won across every poll and will be the Winter ’27 Release logo!_________ Help us choose the official Salesforce Winter ’27 Release logo. Which character should star?

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Victor Rey
Sep 8, 7:14 AM
Typo on Marketing Cloud's reports?

Hi everyone! 

 

Downloading reports from Marketing Cloud (Analytics Builder > Reports) I've noticed a typo on one of the column names it creates: the last metric it provides is conversions (total and rate) but in the first it says "converions".

Typo on Marketing Cloud's reports?

Is this a known typo? Is there any way to report it directly to Salesforce? 

 

Thanks in advance!

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Mateusz DΔ…browski (Marketing Cloud Architect at mateuszdabrowski.pl) Forum Ambassador posted in MomentMarketer Community Group
Sep 12, 6:11 PM

🧱 It's time for MC Next Business Units Architecture! 

TL;DR: Default to a single BU until a hard requirement forces the split: 

https://mateuszdabrowski.pl/docs/salesforce/marketing-cloud/config/business-units/

 

The decision tree in the article has an "Are you sure?" step for a reason... New Business Units work differently to what you know from the good old @* Marketing Cloud Engagement *

 

On @* Marketing Cloud Growth & Advanced * a Business Unit is a thin marketing layer over exactly one Data 360 Data Space. The Data Space is the real wall - no hierarchy, no per-BU login, everything you can access in one view, with a badge telling you where you are. 

 

Three things to know before you click create: 

πŸ”΅ It's forever. A Business Unit can't be deleted, deactivation is permanent, and the Data Space it consumed can never serve another one. You get 2 included with Advanced Edition, and can pay your way up to 150 total since Summer '26. 

🟠 Splitting splits everything (duh!). Segments, flows, content and reporting all partition with the Data Space - cross-BU reuse means deployed copies (Data Kits, Common Assets), multiplied processing, and no consent sync! 

πŸ”΄ Governance has one blind spot for the recommended Single BU approach. Data 360 row-level visibility control holds almost everywhere - except segment and Calculated Insight runs. Region filters on segments stay manual. 

 

In the article, you will find a trade-off matrix (Data, Segments, Consent, Domains, Licensing, and more), architecture patterns, and the Global BU duplication tax.

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Jamie Zenker (Video Marketing, Senior Manager at Salesforce) posted in * Release Readiness Trailblazers *
Aug 28, 5:50 PM

We’re happy to share Winter β€˜27 Release resources! 🩡 

 

 

🚨 BONUS: Get ready for FeatureFest at Dreamforce! 🚨 Discover what’s new in the Winter ’27 release, get personalized feature recommendations, connect with experts, earn exclusive swag, and leave ready to get more from Salesforce – all in one exciting Dreamforce experience. Stay tuned – we’ll share more details next week!

 

Release Matrix can be found here: https://trailhead.salesforce.com/trailblazer-community/feed/0D5KX00000pPZmY0AW

 

Overview deck can be found here: https://trailhead.salesforce.com/trailblazer-community/feed/0D5KX00000jASjE0AW

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Meerab Ali
Jul 13, 12:13 PM
Hi everyone! I'm preparing for the Salesforce Marketing Cloud Email Specialist certification after a couple of attempts. I'd love to connect with anyone who has recently passed and is willing to share study tips or preparation strategies. Thanks!
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Alvaro Mattos (Managing Partner at Sottama Tecnologia Ltda)
Sep 8, 12:04 PM

Excellent example for improving performance when using WhatsApp, especially for those with many agents using this tool. Enable subtitles in your language and 1080p quality: 

 

https://www.youtube.com/watch?v=kHTemjVWEG0&list=PLYStC_2TZBSU

 

Excellent example for improving performance when using WhatsApp, especially for those with many agents using this tool. Enable subtitles in your language and 1080p quality: https://www.youtube.

 

 

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Jamie Zenker (Video Marketing, Senior Manager at Salesforce) posted in * Release Readiness Trailblazers *
Sep 2, 6:52 PM

FeatureFest is coming BACK to Dreamforce for its second year!  

 

✨ Take a personalized feature match quiz and discover innovations tailored to your needs 

🎀 See what’s new in action with live demos 

πŸ“Ί Join Release Readiness Live sessions throughout the day 

🎁 Grab exclusive swag (and some snacks!) 

 

πŸ“ Moscone West, Level 2 

 

Come see what’s new. Find your next favorite feature. Get ready for what’s next.FeatureFest is coming BACK to Dreamforce for its second year! ✨ Take a personalized feature match quiz and discover innovations tailored to your needs 🎀 See what’s new in action with live demos πŸ“Ί Jo

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Carmen Olivo (Eversana)
Jan 13, 2022, 8:46 PM
MKT 101 course to prep for the SFMC email specialist exam
Hi. I’m considering taking the MKT 101 course recommended on trailhead to prep for the SFMC email specialist exam. It’s not cheap so I was wondering if anyone has taken it and has any advice on if it’s necessary, helpful or worth the investment?
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