Hello,
i have two questions :
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
A. Transaction B. Individual C. Sales Order D. Engagement In my opinion is D but i read same people says it's A
The second question is :
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A. Add additional attributes.B. Choose a segment.C. Select contact points.D. Add the calculated insight in the activation.
Can you help me please with justification ?
Thanks a lot
Hi @Omar CHAARI
Transaction is incorrect - there are 3 Data Stream category types: Profile, Engagement, and Other.
The Engagement category is used for any time-based behaviour, such as email opens, purchases, calls, enquiries submitted. Whether the data is transactional or not doesn't matter; data with a timestamp is Engagement data and can be used in segments.
