Skip to main content
Link

MC Email Specialist - How To

Join the conversation in dedicated group in Partner Community for any questions around certification program or topics.

~5 min
+2,100 pontos
Trilha

Crie e envie emails direcionados

Aprenda a desenvolver e enviar emails personalizados que criam relacionamentos duradouros com os clientes.

~4 h 45 min
+1,500 pontos
Trilha

Criar conteúdo convincente com o Content Builder

Descubra as virtudes de um bom conteúdo e veja como o Content Builder pode ajudá-lo a gerar interação com o cliente.

~2 h 20 min
Link

MC Basics Webinar Series Playlist

Learn foundation concepts like MC data objects, in/out-bound integration, segmentation, account configuration, reporting and more.

~6 h
Link

Understand Email Deliverability

Learn about Email Deliverability from the SME

~1 h
Link

Marketing Cloud Deliverability Deep Dive

Deep dive into deliverability topic in Marketing Cloud

~1 h
Link

Growing Email Subscriber Base

Exam Section A - Email Marketing Best Practices

~5 min
Link

10 Tips for a Powerful Email Strategy

Exam Section A - Email Marketing Best Practices

~5 min
Link

Troubleshooting Lack of Email List Growth

Exam Section A - Email Marketing Best Practices

~5 min
Link

Leveraging Drip Email Marketing for Better Performance

Exam Section A - Email Marketing Best Practices

~5 min
Link

The Do's and Don'ts of Crafting Effective Email Marketing Campaigns

Exam Section A - Email Marketing Best Practices

~5 min
Link

CAN-SPAM Requirements

Exam Section A - Email Marketing Best Practices

~5 min
Link

Email Deliverability - Elements Overview Articles

Exam Section A - Email Marketing Best Practices

~15 min
Link

Email Design Toolkit

Exam Section B - Email Message Design

~15 min
Link

From Header to Footer the Anatomy of a Perfect Email

Exam Section B - Email Message Design

~5 min
Link

The Email Design Best Practices You Need to Know

Exam Section B - Email Message Design

~5 min
Link

Classic Portfolio

Exam Section B - Email Message Design

~5 min
Link

Classic Microsites

Exam Section B - Email Message Design

~5 min
Link

A/B Testing

Exam Section B - Email Message Design

~15 min
Link

Content Detective

Exam Section B - Email Message Design

~5 min
Link

Subscriber Preview and Test Send

Exam Section B - Email Message Design

~5 min
Link

Email Validate

Exam Section B - Email Message Design

~5 min
Link

Profile and Preference Attributes

Exam Section B - Email Message Design

~5 min
Link

Approvals Classic

Exam Section B - Email Message Design

~5 min
Link

Creating your email with Content Builder

Exam Section C - Content Creation and Delivery

~45 min
Link

Creating your email with Classic Editor

Exam Section C - Content Creation and Delivery

~1 h
Link

Testing and Sending your email

Exam Section C - Content Creation and Delivery

~1 h
Link

Introduction to Programmatic Marketing Content

Exam Section C - Content Creation and Delivery

~15 min
Link

Personalization Strings

Exam Section C - Content Creation and Delivery

~5 min
Link

Dynamic Content

Exam Section C - Content Creation and Delivery

~5 min
Link

Triggered Emails

Exam Section C - Content Creation and Delivery

~5 min
Link

Automation Studio + Journey Builder

Exam Section D - Marketing Automation

~7 min
Link

Journey Builder

Exam Section D - Marketing Automation

~9 min
Link

Automation Studio Overview

Exam Section D - Marketing Automation

~5 min
Link

Automation Studio Activities

Exam Section D - Marketing Automation

~15 min
Link

Getting Started with Journey Builder

Exam Section D - Marketing Automation

~5 min
Link

Entry Sources

Exam Section D - Marketing Automation

~5 min
Link

Getting Started with Email: Adding Subscribers

Exam Section E - Subscriber and Data Management

~1 h
Link

Subscriber Key in Marketing Cloud

Exam Section E - Subscriber and Data Management

~5 min
Link

List versus Data Extension

Exam Section E - Subscriber and Data Management

~5 min
Link

Import Data into a Marketing Cloud Data Extension

Exam Section E - Subscriber and Data Management

~5 min
Link

Enhanced FTP Guide for Marketing Cloud

Exam Section E - Subscriber and Data Management

~5 min
Link

Send Logging

Exam Section E - Subscriber and Data Management

~5 min
Link

Unsubscribes

Exam Section E - Subscriber and Data Management

~15 min
Link

Profile Center

Exam Section E - Subscriber and Data Management

~5 min
Link

Suppression Lists

Exam Section E - Subscriber and Data Management

~5 min
Link

Publication List

Exam Section E - Subscriber and Data Management

~5 min
Link

Bounce Mail Management

Exam Section E - Subscriber and Data Management

~5 min
Link

Tracking Your Email

Exam Section F - Tracking and Reporting

~1 h
Link

Email Studio Reports

Exam Section F - Tracking and Reporting

~30 min
Tarefa

Assess your readiness against exam guide

Exam guide: https://developer.salesforce.com/resources2/certification-site/files/SGCertifiedMarketingCloudEmailSpecialist.pdf

~15 min
Link

Optional - Essentials for Marketing Cloud Email Marketers

Optional class that can be complimenting the above-listed assets if you need to boost your confidence via instructor-led training

~32 h