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+200 pontos
Módulo

Uso ético de dados na personalização

Aplique as melhores práticas de uso ético para fornecer soluções de personalização responsáveis.

~20 min
+100 pontos
Módulo

Ethical Data Use Best Practices: Quick Look

Use ethical best practices to build trust and create personalized customer experiences.

~5 min
Link

Data Ethics

Earning and keeping customer trust increasingly means adopting data ethics best practices when using Customer Data Platform.

~3 min
Link

Customer Data Platform: A Guide to the Ethical Use of Data

A practical guide of best practices for marketers to collect, retain, manage, and use customer information ethically.

~4 min
Link

Customer Data Platform: Guide to the Value of Ethical Data Partnerships

Learn how to leverage CDP's data combination and activation capabilities with partners to personalize experiences in an ethical manner.

~5 min
Link

Personalization: Guide to the Ethical Use of Data

A practical guide for using Personalization tools to build connection with customers while maintaining privacy and trust.

~4 min
Link

A Marketer’s Guide to Behavioral Messaging

Learn about ethical frameworks to make the most of targeted connections without sending the wrong signals because of avoidable data bias.

~4 min
Link

A Marketer’s Guide to the Trusted Use of Einstein

Use AI for marketing responsibly. Discover ways to maximize the benefits of AI while addressing pitfalls that can cause brand damage.

~6 min
Link

Navigating the value of ethical personalization

The latest research from Valoir offers a guide to using ethics to elevate your personalization strategy.

~10 min