See What’s New with Communications, Media, and Energy & Utilities
Learning Objectives
After completing this unit, you’ll be able to:
- List three benefits of enterprise self-service.
- Explain what’s new with MuleSoft and TM Forum.
- Describe how to implement a customer loyalty program for B2C media companies.
- Explain how advertising can be more effective and compliant for these industries.
- Describe how you can provide self-service functions for utility customers and lower your call center volume.
- Explain how to get a 360-degree view of utility customer data with customer data integration.
CRM Analytics for Communications Cloud: Order Management Analytics
Reduce order fallout and revenue leakage with AI-augmented business intelligence. Surface key metrics and insights to visualize commercial and service order performance and alert stakeholders to trigger corrective actions.
Learn more about CRM Analytics for Communications Cloud: Order Management Analytics.
Enterprise Self-Service
Eliminate steps, scale transactions, and improve customer satisfaction with Enterprise Self-Service. This feature automates move, add, change, or delete (MACD) services for bulk and multisite subscription management.
MuleSoft for Communications Cloud
Simplify integration with a turnkey solution that executes TM Forum-standard integrations for common use cases—directly in Communications Cloud. New Salesforce TM Forum APIs are also available on the Salesforce Developer Portal.
Learn more about MuleSoft for Communications Cloud.
CRM Analytics for Media Cloud
Drive business decisions by using dashboards that track key revenue KPIs and customer lifetime value trends.
Media Cloud Intelligence
Increase subscriber retention and drive product recommendations by using dashboards that track key revenue KPIs and customer lifetime value trends. Build a 360-degree subscriber view by connecting external data to your Salesforce instance.
Loyalty Management for Media
Rapidly launch and implement a customized loyalty program for B2C media companies with out-of-the-box templates and processes and an industry-specific data model.
Advertising Sales Management Integration with Revenue Cloud
Our new direct Advertising Sales Management (ASM) integration with Revenue Cloud simplifies and speeds the quote-to-cash process.
Advertising Clean Room
Securely join third-party data to existing datasets in a privacy compliant manner for audience enrichment, improved targeting, and robust post-campaign analytics.
Utility Customer Self-Service
Enable your utility customers to access their bill information, view consumption data, and perform other self-service functions while lowering your call center volume.
API Integration Suite
Get a 360-degree view of utility customer data with integration APIs that pull data from billing and other backend systems.
