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Prepare to Realize Slack’s Value

Learning Objectives

After completing this unit, you’ll be able to:

  • Identify the three phases of Slack’s value realization methodology.
  • Define best practices for applying Slack's value realization methodology.

Why It’s Important to Measure Slack’s Value

By measuring value, you can identify gaps, highlight opportunities for optimization, and establish a framework for ongoing value realization. At Slack, we have a methodology for realizing value that helps you measure and reinforce Slack's value at your organization, including tactical steps and best practices.

Slack’s value realization methodology helps organizations:

  • Show success and return on investment.
  • Facilitate data-driven decisions.
  • Understand how Slack uniquely solves business problems.
  • Replicate success across your business.

Using this approach, you can measure Slack’s impact on specific business lines, secure growth-related resources, and make strategic decisions based on relevant data.

Frame Slack’s Value

Slack creates additional value‌—‌and a higher return on investment‌—as usage increases in breadth and depth. The Slack value curve shows how teamwork, productivity, and decision-making grow with increased usage, and how this can lead to more value for your organization. The more your organization grows and matures its Slack usage, the more value it gains from the platform.

The Slack Value Curve

Increase Slack Usage to Unlock Value

The Slack value curve has four usage levels‌—‌organic, purposeful, aligned, and transformational‌—each with its own characteristics, user sentiments, and benefits to the individual, the team, and the organization‌. This table shows the progression of value at each usage level, and provides a clear example of what to expect as your organization increases and matures its use of Slack.

Slack usage

Organic

Purposeful

Aligned

Transformational

What this looks like

Slack usage has grown since it was launched, with scattered pockets of use across the organization.

Slack usage is more coordinated with some governance as it grows.

With proper governance and sponsorship, the organization can digitally transform work and gain higher returns from Slack.

The organization’s digital workplace facilitates seamless collaboration to achieve organizational agility.

What this sounds like

“I’m not sure what Slack can do, but it’s a great chat tool. Emoji are cool!”

“I feel comfortable using Slack in my department. I know where to go for help.”

“I feel empowered on Slack. It makes working with other departments much easier.”

“I feel confident knowing how to automate and simplify my work in Slack.”

Value realized

Usage

  • Teammates are easier to reach, saving time to find and share information.
  • Channels are organized around teams, projects or topics, keeping the right people in the loop and focused.
  • Real-time communication means faster decisions and fewer meetings.
  • More engaging and immersive communication experience (emoji, link unfurling, file sharing) makes work communication more pleasant.

Usage + Productivity

  • Everyone in the department is on the same platform.
  • Deliberate and organized use of public channels drives greater project clarity.
  • Hands-on IT governance with enterprise-grade compliance features ensures your data is safe and in the right hands.
  • Rich user profiles improve approachability and collaboration.
  • Basic apps/integrations minimize context switching between tools.

Usage + Productivity + Engagement

  • Everyone at the company is on the same platform.
  • Channels provide a natural home for business workflows and cross-functional collaboration.
  • With custom integrations, you can deliver insights and take actions within Slack.
  • Employees know where to go for help/questions across the company.
  • Central functions (HR, IT, and so forth) collaborate, share announcements, and provide support in Slack.

Usage + Productivity + Engagement + Agility

  • Slack as the sole interaction layer for all workflows across the toolstack.
  • Teams are fully networked across the company, driving productivity and a highly cohesive community.
  • All of your organization's operations and decision points are searchable and in one place.
  • Shared channels provide secure, seamless collaboration with outside partners.
  • Slack AI surfaces relevant, individualized insights for every employee, helping teams work smarter.

Think about your own organization. Where do you fall on the value curve? Where do you foresee moving toward? By moving through the phases of Slack usage, you can discover new types of value for your organization in the future.

To help your organization’s Slack usage and value mature, you can implement Slack’s value realization methodology to strategically realize and reinforce the value of Slack starting with a single business unit, then scale that effort across your company with tactical steps and best practices.

Slack’s Value Realization Methodology

Slack's value realization methodology is a tool for measuring, improving, and collaborating on the value your teams derive from Slack. The potential value derived from Slack varies for each company, depending on its unique business goals and strategic initiatives.

By applying Slack's value realization methodology, you ensure that your teams are using Slack in ways that meet business goals. You can also discover opportunities to bring more value to your organization.

Three Phases of Slack’s Value Realization Methodology

Slack’s value realization methodology consists of three phases to help you assess current and future value in a flexible way, even if business goals or initiatives change along the way. By the end of the third phase, you can effectively communicate Slack’s current and potential value using relevant metrics that align with your organization’s objectives and resonate with its leaders.

Three Phases of Slack’s Value Realilzation Methodology

Phase 1: Quantify

Understand your team’s business goals and match Slack features and metrics to show how using Slack helps achieve those goals.

Phase 2: Optimize

Analyze current metrics, and identify areas for improvement. Develop a value roadmap to refine your Slack instance using best practices.

Phase 3: Collaborate

Create a value summary that includes success stories and suggestions to help improve value and get business leaders more involved.

Example Timeline

The following is an example of a Slack value realization timeline (VR) with key milestones in each of the three phases. Notice that some milestones span multiple phases. Learn more about specific milestones in the following units.

Example Slack value realization timeline and key milestones

Note

Exact timelines vary between businesses‌—simply refer to the example for guidance on what to expect as you scope your plan of action.

Best Practices for Applying the Slack Value Realization Methodology

To start realizing Slack's current value based on its existing usage within your organization, you should focus on a single team or line of business.

  • Select a team with the most mature Slack utilization within your organization.
  • Establish a partnership with executive and business leaders to ensure alignment on value, and gain access to relevant data and insights.
  • Take the learnings, value stories, and established frameworks from that line of business and scale them across other teams at your organization.

Before getting started with Slack’s value realization methodology, there are certain skills and knowledge you should have that can help you in the process. Familiarize yourself with:

  • The breadth of Slack's capabilities and their value.
  • Slack analytics data.
  • Relevant value metrics for specific lines of business or industries.
    • Discover how different teams and lines of business are getting the most from Slack at the Resources Library.
    • Filter content by specific lines of business or roles.

The value your organization gets from Slack is directly related to its usage of the platform. Slack’s value realization methodology helps you measure and increase the value of Slack at your organization by identifying and recommending ways to use Slack based on your business goals. Collaborate with business leaders to make sure everyone is gaining value from Slack using features that work for them.

Resources

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