Discover Salesforce Marketing Solutions
Learning Objectives
After completing this unit, you’ll be able to:
- Describe Salesforce marketing solutions.
- Identify which marketing products meet specific business needs.
Demystify Marketing at Salesforce
Welcome to the exciting and sometimes confusing world of Salesforce Marketing. If you’re perplexed by changes to product names and offerings, you’re not alone. But don’t worry, by the end of this unit, you’ll be able to differentiate between Marketing Cloud, Marketing Cloud Account Engagement, Marketing Cloud Engagement, and more.
Let’s start with the primary source of confusion. If you’re trying to find the right help documents on help.salesforce.com, for example, and you search for Marketing Cloud, how do you know what you’re looking for? Let’s unravel the Marketing Cloud mystery.
First, let’s ask two clarifying questions.
Marketing Cloud |
Marketing Cloud Account Engagement (formerly known as Pardot) |
Marketing Cloud Engagement (formerly known as Marketing Cloud) |
|
|---|---|---|---|
Requires Sales or Service Cloud? |
Yes |
Yes |
No |
Used with Marketing Cloud Intelligence or Marketing Cloud Personalization? |
No |
No |
Yes |
Now, let’s explore what features and offerings are available for each product.
Feature Type |
Marketing Cloud |
Marketing Cloud Account Engagement (formerly known as Pardot) |
Marketing Cloud Engagement (formerly known as Marketing Cloud) |
|---|---|---|---|
Visual Automation Tool |
Flow Builder |
Engagement Studio |
Journey Builder |
Other Automation Features |
None |
Completion Actions, Automation Rules |
Automation Studio |
People Objects |
Unified Individuals, Leads, Contacts |
Prospects, Leads, Contacts, Person Accounts |
Subscribers |
Segmentation Tool |
Data Cloud segments |
Lists |
Data extensions |
Content Editors |
Experience Builder editors |
Lightning builder for emails and landing pages; classic builders for forms and emails |
Content Builder, CloudPages |
Meet Marketing Cloud
Marketing Cloud is the latest marketing innovation from Salesforce; it’s currently offered in Growth and Advanced editions.
Use preconfigured flows and a centralized campaign hub to kick-start your campaign creation. And take advantage of Data Cloud and Tableau Next to monitor and report on your campaign successes. Enhance your marketing campaigns using AI. Agentforce and Einstein features abound to help you generate relevant content, gain critical insights into your campaign performance, and target customers at the right time. It’s like having digital assistants helping you at every step of a campaign. Marketing Cloud is powered by Data Cloud and integrates natively with Sales Cloud, Service Cloud, Commerce Cloud, and other products.
Marketing Cloud Engagement
Did you know that we’re still innovating here, too? From AI-driven content to Data Cloud integration, this suite of products is now Marketing Cloud Engagement. Looking for staples like Journey Builder? Find them here! Formerly known as Marketing Cloud (or ExactTarget if you’re really old-school), this suite of products is now Marketing Cloud Engagement.
Additionally, you can take advantage of these great products if you’ve got Marketing Cloud Engagement.
Marketing Cloud Personalization
Formerly Interaction Studio (or Evergage, anyone?), Marketing Cloud Personalization helps you visualize, track, and manage customer experiences with real-time interaction management. Use the customer experience to reinforce valuable engagement at the right moment and just the way your audience prefers.
Marketing Cloud Intelligence
Previously known as Datorama, Marketing Cloud Intelligence is your data visualization and reporting powerhouse. Think of it as your marketing crystal ball, helping you use key metrics and trends to uncover new opportunities.
Marketing Cloud Engagement+
With Marketing Cloud Engagement+, you can continue to use the contacts, campaigns, journeys, and data extensions in your Marketing Cloud Engagement account. You also gain access to the latest features in our next-generation, agentic marketing platform.
Marketing Cloud Engagement+ introduces a new way to manage and track your message usage. Messages you send from Salesforce—whether they're from Marketing Cloud or other Salesforce products such as Service Cloud—use the same type of credits, called Message Credits.
When you use Message Credits, you can take advantage of the message usage dashboards in Salesforce Digital Wallet. These visual dashboards help you understand how many Message Credits you’ve used and how many you have left. They can also help you identify trends over time so that you can make more informed buying decisions.
Marketing Cloud Account Engagement
Formerly known as Pardot, Marketing Cloud Account Engagement is a B2B marketing automation solution. In addition to familiar tools like Engagement Studio and Salesforce campaigns, Account Engagement offers access to unified customer data and trusted AI powered by Unified Salesforce Platform. It’s like getting a free upgrade to first class.
Marketing Intelligence
The next generation of Marketing Cloud Intelligence is built natively on the Salesforce Platform to enhance customer experiences across channels at scale. With automated connectors, a unified data model, and data enrichment, it streamlines data management. Powered by Data Cloud and Tableau, Marketing Intelligence delivers deep marketing insights to boost conversions and refine campaigns.
Marketing Intelligence automates data preparation and optimizes in-flight ad campaigns, improving performance while maximizing efficiency and reducing costs.
Salesforce Personalization
Want to take your customer engagement to the next level? Personalize your marketing content using Salesforce Personalization, which is natively integrated into the Salesforce Platform.
Create one email with dynamic content variations that appear for different recipients based on targeting rules. Get timely and accurate results for merge fields in your marketing messages by referencing personalized data. With these features, you can improve conversations with your target audience and see better engagement.
Now you’ve unraveled the Marketing Cloud mystery! If you’ve got questions, check out our resources.