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Personalization Made Simple with Einstein Engagement Frequency

AI empowers marketers to navigate customer data and provide personalized experiences. Einstein Engagement Frequency (EEF), marketers can develop a unique email strategy for saturated, undersaturated, almost saturated, and on target customers. In this newest release, we are launching a frequency split that utilizes a personalized EEF model and segments contacts in real-time based on their engagement to maximize open rates.

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Ajaay Ravi
Sr. Product Manager, Einstein - Analytics and Measurement
Broadcasted on Oct 7th, 202060 mins

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