Marketing Cloud: Experiment with Einstein Send Time Optimization
Join Sullivan McIntyre as he deep dives into the Send Time Optimization feature. In this session, you will understand how STO works in Marketing Cloud Einstein. You’ll also learn how to combine Einstein STO and Path Optimizer. Path Optimizer allows you to run automated experiments to measure the impact of Einstein STO in comparison with randomized control groups. Sullivan will discuss how to test and quantify the impact of STO on your email sends. Together we can create interesting experiments.