Marketing Cloud Email Specialist Overview
Exam guide, recommended courses, signing up for your exam, etc.
Email Marketing Best Practices
Exam Weight 10%
Email Studio Basics
Tour Email Studio and discover tools to manage subscribers and create personalized emails.
European Union Privacy Law Basics
Learn about the General Data Protection Regulation (GDPR) and how to comply.
California Consumer Privacy Act Basics
Learn about the California Consumer Privacy Act (CCPA) and how to comply.
Marketing Automation Strategies
Learn to scale your marketing efforts using first-party data, templates, and automations.
Marketing Cloud Engagement Einstein Activation: Quick Look
Activate Einstein features in Marketing Cloud Engagement.
Einstein Messaging Insights: Quick Look
Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.
Einstein Engagement Scoring in Marketing Cloud Engagement
Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
Einstein Send Time and Frequency Optimization
Select the best send time and frequency using Einstein in Marketing Cloud Engagement.
Content Creation and Email Delivery
Exam Weight 24%
Marketing Content Creation
Learn the value of successful content and how our tools can help you create it.
Interactive Email Forms
Gather customer data directly from your email using Interactive Email Forms.
Content Builder Features
Learn how to use Content Builder to create a library of customized, reusable content.
Quick Start: Create and Send an Email with Marketing Cloud Engagement
Build and test your marketing email.
Send Management in Marketing Cloud Engagement
Ensure email delivery using sender authentication, Reply Mail Management, and more.
Transactional Messaging
Learn how and when to communicate with customers through transactional messages.
Audience Segmentation
Segment your audience and deliver the right message to the right person at the right time.
Marketing Automation
Exam Weight 26%
Customer Journey Basics
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Marketing Cloud Engagement APIs
Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs.
Automation Studio Activities
Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests.
Quick Start: Create and Send a Message in Journey Builder
Create and send a single message using Journey Builder.
Path Optimizer in Journey Builder
Identify the most effective journey for your customers with Path Optimizer.
Subscriber and Data Management
Exam Weight 26%
Insights and Analytics
Exam Weight 16%
Marketing Cloud Engagement Setup
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Journey Campaign Analytics and Optimization
Improve your journey campaigns and measure their performance.
Intelligence Reports for Engagement
Generate, view, and share detailed campaign-level data using Intelligence Reports.
Additional Preparation
Official Practice Exam
Certified Marketing Cloud Email Specialist Practice Exam
(Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam.
Marketing and Consumer Privacy
Learn about the latest consumer privacy regulations and how to navigate them.
Marketing Cloud Engagement Data Management
Create a data model and organize your data in Marketing Cloud Engagement.
Email Deliverability Essentials
Improve your email deliverability to generate more email marketing revenue.
