Marketing Cloud Engagement에 대해 알아보기
Create customer experiences that strengthen relationships and grow your business.
Build an effective digital marketing team with the right mix of skills.
데이터 기반 마케팅 전략 만들기
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
Discover best practices to use when designing and sending an email.
Learn to scale your marketing efforts using first-party data, templates, and automations.
Assess your program and digital maturity as you develop your marketing roadmap.
Achieve maximum impact by planning and pacing your media.
효과적인 마케팅 콘텐츠 구축
Learn the value of successful content and how our tools can help you create it.
Learn how Content Builder can help you organize and manage your content.
Learn how to use Content Builder to create a library of customized, reusable content.
Use the Content Builder Block SDK to build a custom content block widget.
이메일 전략 구현
Tour Email Studio and discover tools to manage subscribers and create personalized emails.
Build and test your marketing email.
Learn the three steps to creating effective marketing emails.
Learn how and when to communicate with customers through transactional messages.
Manage preferences, create personalized content, and test your emails.
인공 지능으로 마케팅 최적화
Activate Einstein features in Marketing Cloud Engagement.
Use AI to select the best email content for your subscribers.
Solve common content challenges using Einstein Content Selection.
Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.
Select the best send time and frequency using Einstein in Marketing Cloud Engagement.
Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.
마케팅 성과 분석
Learn how to use data to improve marketing performance.
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Generate, view, and share detailed campaign-level data using Intelligence Reports.
트레일 소개
이 트레일에서는 Marketing Cloud Engagement의 기본 사항과 비즈니스 목표를 지원하는 마케팅 전략을 만드는 방법을 알아봅니다. 이메일 마케팅 전략, 캠페인 최적화, 콘텐츠 개발 및 분석을 위한 기술을 습득하세요. AI를 활용하여 마케팅 활동을 최적화하는 방법을 알아보세요.
더 알아보기
더욱 개인화된 고객 구매 과정을 생성하고 데이터 기반 의사 결정을 내리는 데 다른 Salesforce 제품이 어떻게 도움이 되는지 알아보세요.