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Create a Loyalty Program

Get Started Creating a New Loyalty Program

With a plan in place, you’re ready to set up a loyalty program for En Mode. Mary decides to call the program LevelUp. For the best customer experience, LevelUp will credit loyalty points in real time instead of holding them in escrow. Sometimes loyalty programs use escrow as a temporary holding period to prevent the misuse of points. After a set number of days, the program releases the points automatically. It can be a useful option, but to keep the program simple for new members, you’ll hold off on using escrow or any of the advanced currency features for the new LevelUp program.

To learn more about the advanced currency features, check out the Salesforce Loyalty Management Basics Trailhead module.

Now follow the steps in your Developer Edition org.

  1. From the App Launcher (App Launcher), find and select Loyalty Management.
  2. Use the dropdown Chevrondown to show the Navigation Menu, and select Loyalty Program Simplified Setup.
  3. On the Loyalty Program Simplified Setup page, click Create Program.
  4. Add these details.
    • Program Name: LevelUp
    • Description: Loyalty program for engaging En Mode customersThe New Loyalty Program window where you create a program.
  5. Save your work.

To bring the program to life, you’ll add various components to it, such as tiers, points, and rewards.

Add a Redeemable Currency

Points and tiers are important for a successful loyalty program. Members earn points—also known as currency—through various engagement activities such as purchases, social media mentions, product reviews, and referrals. And points come in two varieties: qualifying and non-qualifying points. Points that make members eligible for higher tiers are qualifying points, while non-qualifying points are those members can redeem to buy products or services.

For the new LevelUp program, start by setting up a non-qualifying currency called Member Points, with an expiration period of 3 years from the date of accrual. To do this, you navigate to the program summary and open the Guided Setup for the loyalty program.

  1. Click Add Redeemable Points.
  2. In the Name field, enter Member Points.
  3. Expand Settings and add these details.
    • Expiration Model: Fixed
    • Expiration Period: Years and 3
    • Extend Expiration Period: No extension
      The Add Redeemable Points window where you define the non-qualifying currency.
  4. Save your work.

Great, you’ve set up the redeemable points. Next, you set up the tier group and tiers in Loyalty Management.

Set Up Tier Groups and Tiers

With retailers competing for customers’ attention and loyalty, the LevelUp program must stand out. To this end, a tiered system where members enjoy different program benefits depending on their rank makes sense.

The program evaluates the points earned during a qualifying period to upgrade a member’s tier. The tier upgrade gives members access to more benefits, while tier groups define the hierarchy of tiers.

Progression from the base tier to the highest tier in the program.

Here are some related key terms.

  • The tier model influences the start date of the qualifying period. Mary chooses the anniversary tier model, which means the qualifying period starts on the day the member joins the loyalty program and ends on their enrollment anniversary.
  • The tier period defines the duration of the tier, which Mary sets to one year. When a member moves to a new tier, they stay in that tier for at least a year. After one year, on their enrollment anniversary, they become eligible for tier evaluation. At this point, they can move up or down a tier.
  • The qualifying period is when a member’s qualifying point balance resets to zero and they start earning qualifying points from scratch. Mary sets the qualifying points to reset after a year.

Use your Developer Edition org to create the tier group and qualifying points by completing these steps in the Loyalty Management app.

  1. In the Loyalty Program Setup window, click Add Tier Group.
  2. For Tier Group Name, enter LevelUp Tier Group.
  3. For Qualifying Points Name, enter Tier Points.
  4. Expand Settings and specify these details.
    • Tier Model: Anniversary
    • Tier Qualifying Period Duration: Years and 1
    • ​​Tier Duration: Years and then 1
    • Extend Expiration Period: Member Enrollment Anniversary
      The Tier Groups and Tiers window where you define the tier group and qualifying currency.
  5. Click Save and Next.

Next, you’ll add tiers to tier groups.

Add Tiers to Tier Groups

Mary wants to give the program three tiers.

  • Silver: The default, base tier. Silver-tier members are promoted to Gold when they earn enough points.
  • Gold: The middle tier. Gold-tier members move up to Platinum once they earn enough points
  • Platinum: The top tier, where members enjoy exclusive benefits.

Guided Setup window where Tiers are created for Inner Circle Tier Group.

Follow the steps to create the tiers.

In the Tiers section, specify these details.

Tier Group and Tier configuration window.

Update the tier names, and ensure the points thresholds are as follows.

Name

Points Threshold

Silver 0
Gold 1,000
Platinum 5,000
  1. Leave the colors as is, or choose different colors. We don’t check your color selections.
  2. Ensure Rule-Based Tier Assessment is enabled.
  3. Save your work.

Good job. You’ve set up the tier group for the loyalty program with three tiers. Next up, you assign benefits to those tiers.

Resources

Salesforce 도움말에서 Trailhead 피드백을 공유하세요.

Trailhead에 관한 여러분의 의견에 귀 기울이겠습니다. 이제 Salesforce 도움말 사이트에서 언제든지 새로운 피드백 양식을 작성할 수 있습니다.

자세히 알아보기 의견 공유하기