See What’s New with Marketing and Commerce
Learning Objectives
After completing this unit, you’ll be able to:
- Determine the easiest way to activate unified, first-party data profiles directly in Data Cloud.
- Explain how workflows can help define pricing and loyalty promotions in a single experience.
- Describe the tool that uses AI insights to help users understand why products are returned.
- Define how you can meet complex cart needs like duplicate cart items and split shipments.
- Explain how buyers can use plain language prompts, photos, and unstructured data to easily search for products and get personalized responses.
Content Creation for Engagement
Marketing Cloud
Save time using generative AI to create email content for subject lines and body copy, all while keeping the marketer in the loop.
Learn more about Content Creation for Engagement.
Data Cloud Advertising with LinkedIn
Marketing Cloud
Activate unified, first-party data profiles directly from within Data Cloud in minutes to inform highly targeted advertising across LinkedIn properties. Cut wasted ad spend and speed up ROI.
Learn more about Data Cloud Advertising with LinkedIn.
Content Creation for Account Engagement
Marketing Cloud
Use generative AI to create content for landing pages, emails, and subject lines. Keep marketers in the loop every step of the way to train models and oversee outputs.
Learn more about Content Creation for Account Engagement.
Global Promotions Management
Marketing Cloud
Build an end-to-end set of workflows to activate and analyze promotion programs. Define pricing and loyalty promotions in a single seamless experience for both loyalty members and non-loyalty members.
Learn more about Global Promotions Management.
Unified Messaging for WhatsApp
Marketing Cloud
Turn one-way marketing promotional messages into two-way service conversations all within the same WhatsApp thread. The result: Better engagement, higher conversions, and faster resolutions.
Salesforce Commerce Enhancements
Commerce Cloud
Launch digital stores 77% faster with automated flows for commerce setup. Increase productivity with AI-powered semantic search, and drive growth with commerce subscriptions. Help merchants sell digital subscription products to B2B and D2C shoppers.
Learn more about Salesforce Commerce Enhancements.
Order Management Enhancements
Commerce Cloud
Understand why products are returned with AI-powered insights from reviews and return codes. Create uneven exchange workflows for your service agents, and give customers an easy way to check order status.
Learn more about Order Management Enhancements.
Enterprise B2B Scale
Commerce Cloud
Meet complex needs with support for huge carts. Deliver duplicate-cart-item and split-shipment capabilities. Plus get APIs for custom promotions rules, quantity rules, and tiered pricing on cart totals.
Learn more about Enterprise B2B Scale.
B2C Commerce and Composable Storefront Enhancements
Commerce Cloud
Further boost merchant efficiency and scale with Storefront Preview for Composable Storefront. Get improved search performance and new admin tools in log center, control center, and eCDN.
Commerce Concierge
Commerce Cloud
Simplify B2B purchases with AI-powered conversational selling experiences. Buyers can now use plain language prompts, photos, and unstructured data to easily search for products and get personalized responses on any digital channel.
