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Choose the Right Marketing Tool for B2B and B2C Use Cases

Learning Objectives 

After completing this unit, you’ll be able to:

  • Describe the function of connectors in a multi-cloud solution.
  • Recommend a data strategy for lead scoring.

Market the Right Way to the Right Buyer at the Right Time

Your customers want to give their own customers a personalized, engaging buying experience, whether the buyer is purchasing on behalf of a business (B2B buyers) or shopping as an individual (B2C buyers). In this unit, you learn how to design a flexible marketing solution that supports both use cases. Watch the following video to learn more from Shoby Abdi and Abraham Lloyd, Architect Success Program Leads at Salesforce. 

The quiz at the end of this unit asks questions about the content of this video. Be sure to watch the video so you get the information you need to answer the questions. 

Resources

Did You Watch the Video?

Remember, the quiz asks about the video in this unit. If you haven’t watched it yet, go back and do that now. Then you’ll be ready to take the quiz.

Salesforce 도움말에서 Trailhead 피드백을 공유하세요.

Trailhead에 관한 여러분의 의견에 귀 기울이겠습니다. 이제 Salesforce 도움말 사이트에서 언제든지 새로운 피드백 양식을 작성할 수 있습니다.

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