Im looking for feedback from Architects/BA/Admin/Users who have experience running Retail and Corporate Banking in the same Salesforce org.
We currently have:
Retail Banking using Person Accounts
Corporate Banking using the traditional Business Account + Contact model
As part of an enterprise Customer 360 initiative, we're evaluating whether Corporate Banking should move away from the Account + Contact model and adopt the same person-centric approach used by Retail Banking.
The proposed model would be:
Business customers remain Business Accounts
People associated with those businesses (directors, owners, signatories, guarantors, authorized representatives, etc.) are represented as Person Accounts rather than Contacts
Relationships between individuals and organizations are managed through relationship objects (Account Contact Relationships)
The primary driver is to have a single representation of an individual across the bank. For example, the same person could simultaneously be:
A retail banking customer
A company director
A beneficial owner
A guarantor
A signatory on a business account
without existing as both a Contact and a Person Account.
Questions:
Has anyone implemented Person Accounts as the primary representation of peole across both Retail and Corporate Banking?
What challenges did you encounter with:
Account Contact Relationship
Reporting.
Security and sharing.
Standard features such a events and task rollup to primary accounts .
If you retained the traditional Business Account + Contact model for Corporate Banking, how did you address Customer 360 and duplicate identity challenges when the same individual was also a Retail customer?
Looking back, would you make the same architectural decision again?
Interested in hearing from anyone with real-world experience in banking, wealth management, insurance, or other FSC implementations that needed to support both B2C and B2B customer models within the same org. Thanks in advance !