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Hey,
Salesforce objects are database tables that permit you to store the data specific to an organization. Salesforce objects are of two types: Custom Objects: Custom objects are those that are created by users. ... It supplies information that is unique and essential to their organization.
Custom tabs let you display custom object data or other web content in Salesforce. When you add a custom tab to an app in Salesforce Classic, it displays as a tab. When you add a custom tab to an app in Lightning Experience, it displays as an item in the app's navigation bar.
For detail info refer : https://help.salesforce.com/apex/HTViewHelpDoc?id=dev_tabdef.htm
Thanks!!!