See What’s New with Slack, Marketing, Commerce, and Consumer Goods
Learning Objectives
After completing this unit, you’ll be able to:
- Explain how to track work that’s centered around collaboration.
- Describe how to create AI-generated campaigns, briefs, emails, and segments.
- Explain how to set up a prioritized list of audience segments.
- Describe how to make checkout versatile and easy to manage with simple branding configuration settings.
- Explain how to aggregate retailer and consumer data into one view to make more strategic business decisions.
Lists
Slack
Lists are a new way to track work that’s centered around collaboration. Now you can seamlessly integrate work management into the flow of collaboration in Slack.
Slack AI
Slack
Bring the power of generative AI to teams, built natively into the Slack user experience. Unlock the full potential of teams’ collective knowledge in Slack so they can work smarter, driving productivity across the org.
Slack Sales Elevate
Slack
The sales productivity solution consolidates critical Sales Cloud customer insights, sales team conversations, and all selling tools in one place. Provide real-time, actionable visibility to deals and streamline day-to-day operations, so leaders can better manage their business, drive sales performance, and hit targets, all from any device.
Learn more about Slack Sales Elevate.
Einstein Copilot: Marketing Actions
Marketing
Create AI-generated campaigns, briefs, emails, and segments—all with one generative AI prompt.
Cross-Object Merge Fields
Marketing
Now you can personalize messages based on custom objects and create custom strings that are related to the individual. Tap into a level of personalization that goes even deeper than your standard merge fields.
Waterfall Segmentation
Marketing
Create and prioritize a list of mutually exclusive segments so that customers aren’t oversaturated with marketing messages.
Learn more about Waterfall Segmentation.
Goal-Based Product Recommendations
Marketing
Boost conversions with AI-powered product recommendations optimized to your business goals and personalized to individual website visitors.
Data Cloud for Commerce
Commerce
Commerce Intelligence uses the power of Data Cloud and CRM Analytics to provide important and actionable insights into your ecommerce business. The combination of customer data, key performance indicators (KPIs), and easy-to-understand data visualizations can help you improve store performance and the shopper experience.
Learn more about Data Cloud for Commerce.
Checkout
Commerce
Optimized templates improve conversion and reduce time to value with state-of-the-art checkout, incorporating essential components like one-click checkout. Salesforce Checkout combines native payment, tax, and shipping services into a single setup package that any merchant can deploy. Simple branding configuration settings make checkout versatile and easy to manage.
Self Implemented D2C
Commerce
Launch a direct-to-consumer (D2C) storefront in no time with self-implemented D2C Commerce. Improved, user-friendly tools help you self-launch a D2C storefront to provide value quickly, capture the data, and use Salesforce Commerce trusted AI.
Consumer Grade D2C
Commerce
Delight customers and increase conversion with Consumer Grade D2C templates. Designed to compete with the best retail customer experiences, Consumer Grade D2C boosts shopper satisfaction with your choice of beautiful stylized templates or custom pages. Either way, you get faster page loads and component responses with a consistent notification framework straight out of the box.
Learn more about Consumer Grade D2C.
Commerce App
Commerce
Get to any workspace in one click with an easy-to-access left-navigation panel, simplifying the merchant experience. With the modern UI of the reimagined Commerce app, users can easily preview changes in real time without going through Experience Builder.
Learn more about the Commerce App.
Order Management Enhancements
Commerce
Easily replace an order item for shoppers with the new exchange workflow. Get Inventory Insights to minimize stockouts.
Learn more about Order Management Enhancements.
Data Cloud for Consumer Goods
Consumer Goods
For the first time, aggregate retailer and consumer data into one view to make more strategic business decisions. Now, retail store and ecommerce data can be combined with consumer loyalty and marketing data to unlock new opportunities for growth.
Learn more about Data Cloud for Consumer Goods.
Direct Store Delivery
Consumer Goods
A direct store delivery data model facilitates supply chain activities to help reduce logistics costs. Allow van sales drivers to manage their orders, including starting their tours, tracking and completing inventory inspection, and completing the truck load checkout process.
Learn more about Direct Store Delivery.
MuleSoft Accelerator for Consumer Goods Enhancements
Consumer Goods
Pricing data integration for trade promotion management allows key account managers to integrate pricing data including lists and cost of goods sold with Hyperforce. Enable consumer goods companies to effectively analyze and optimize promotional activities.
Learn more about MuleSoft Accelerator for Consumer Goods Enhancements.
