Discover Product Administration for Digital Insurance
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the key business challenges of insurance product administration.
- Explain how Digital Insurance and Product Administration address these challenges across the insurance lifecycle.
- Identify the core Product Administration capabilities in Digital Insurance.
This module describes Product Administration, a feature in Digital Insurance built into the Salesforce platform.
This content doesn’t cover the Digital Insurance managed package. See Insurance Quoting Foundations for details about similar features in the managed package.
The Business Challenge
Insurance carriers face a tough balancing act. They must launch products faster, adapt to market demands, comply with evolving regulations, and do it all while keeping costs down and customer satisfaction up.
But here’s the challenge: Insurance products aren’t like consumer goods. They’re multidimensional, regulated, and highly personalized. Quoting a policy isn’t just about picking a price; it’s about configuring the right bundle of coverages, options, surcharges, and conditions for each individual customer.
That complexity is only growing across lines of business.
- Personal lines: Customers expect quick, digital quoting—even when covering multiple vehicles, drivers, or properties.
- Commercial insurance: Policies often span multiple locations, assets, risk tiers, and complex underwriting conditions.
- Group benefits: Carriers must configure plan structures, optional riders, and pricing rules for different employer sizes and geographies.
And all of it has to be:
- Compliant with regional, national, and industry-specific regulations
- Traceable for auditing and reporting
- Configurable to reflect unique customer needs
- Responsive to real-time digital quoting demands
This is where many legacy platforms fall short, with manual product setups, hardcoded logic, and disconnected systems for pricing, taxes, and rules. The result? Inconsistent experiences, quoting delays, and mounting operational costs.
In this module, you’ll learn how Product Administration for Digital Insurance helps insurers overcome these challenges to configure and manage products at scale, without code or compromise. Let’s find out more about Digital Insurance first.
The Digital Insurance Solution
Salesforce Digital Insurance transforms insurance operations with a unified, modular, and declarative platform. It supports the full insurance lifecycle, empowering carriers to innovate faster while ensuring regulatory compliance and operational efficiency.
Here’s what Digital Insurance provides as core capabilities.
- Product administration: Define product structures, pricing, and rules across lines of business.
- Quoting: Select products, configure coverages, and generate instant premiums driven by product, pricing, and rule logic.
- Policy management: Manage the full policy lifecycle, including issuance, endorsements, renewals, reinstatements, and cancellations.
- Claims management: Manage claims from first notice of loss (FNOL) intake through investigation, adjudication, payments, and recoveries.
- Group benefits: Design group plans and classes, enroll members, and manage quoting, renewals, commissions, and compliance.
All of these capabilities sit atop a shared foundation, including:
- A unified experience layer that enables seamless quoting, servicing, and claims interactions across agent, broker, and customer channels.
- An Agentforce assistant that summarizes customer context, answers questions, recommends next actions, and triggers processes like quoting, issuing policies, and sending emails, all from a single workspace.
- A purpose-built insurance data model that supports quoting, underwriting, policy servicing, and claims with full traceability.
- Relationship insights and interaction management that build deeper customer and broker relationships based on activity and engagement history.
- Automation and orchestration tools like Omniscripts, Flows, and Action Plans that streamline complex workflows without coding.
- A Business Rules Engine that enforces qualification, configuration, and underwriting logic across systems.
- A context service that serves as the data connection to dynamically drive quoting, pricing, and configuration based on customer, product, and transaction data at runtime.
Product Administration provides the foundation that every other function depends on. Without well-designed, consistent product models and pricing procedures, your policy administration and claims operations will always be harder than they need to be.
The Core Components of Product Administration
Now that you’ve seen the broader vision, let’s zoom in on Product Administration, the engine behind how insurance products are structured, priced, and brought to life inside Salesforce.
At its core, Product Administration is about giving insurers a flexible, no-code way to define and manage every part of an insurance product, from how it’s built to how it’s sold.
And that’s a big deal. Why?
Because every downstream process—quoting, pricing, rule enforcement—depends on the accuracy and agility of your product model.
Digital Insurance brings these core product functions into a single declarative framework. Let’s take a closer look at how they work and why they matter.
Feature | What It Does | Why It Matters |
|---|---|---|
Product Modeling | Define and organize insurance offerings using catalogs, classifications, and attributes. | Create reusable, scalable product structures that support fast configuration and maintenance. |
Rules | Apply qualification, configuration, and underwriting logic to quoting workflows. | Ensure that every quote is valid, tailored, and aligned to business requirements. |
Pricing | Set up attribute-based rating logic using visual pricing procedures. | Deliver accurate, explainable premiums that adjust to customer and market data. |
Surcharges | Define and apply dynamic taxes during quoting and policy transactions. | Stay compliant and transparent while tailoring charges by product, customer, or time period. |
Together, these capabilities create a cohesive, scalable, and auditable product foundation that accelerates innovation and reduces cost.
Product Administration in Action
Let’s meet Cumulus Insurance, a fast-growing carrier based in the United States. It’s focused on modernizing how it designs and launches insurance products.
Cumulus is rolling out a new personal auto insurance product, Auto Gold, across California, Oregon, and Washington. But this isn’t just another auto policy. It’s designed to be:
- Configurable, supporting multiple vehicles and drivers per policy.
- Rules-driven, with built-in qualification, configuration, and underwriting logic.
- Personalized, with rating based on driver and vehicle characteristics, plus coverage and term selections.
- Compliant, with location-based taxes and surcharges.
That’s where Justus Pardo comes in.
Justus is a Product Administrator at Cumulus. It’s his job to bring Auto Gold to life by modeling its structure, designing the rules, defining its pricing, and configuring surcharges.
And he’s doing it all with Digital Insurance.
In the next unit, follow Justus as he takes the first major step: Design and implement the Auto Gold product structure, the core blueprint that everything else is built upon.