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Marketing Cloud Email Specialist Overview

Exam guide, recommended courses, signing up for your exam, etc.

~10 minuti
~10 minuti
Attività

Email Marketing Best Practices

Exam Weight 10%

+300 punti
Modulo

Nozioni di base su Marketing Cloud Engagement

Esplora la nostra potente suite di prodotti e inizia a creare la tua strategia di marketing digitale

~20 minuti
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Trailblazers of Email Anthology

Downloadable version of the Trailblazers of Email Anthology

~10 minuti
+200 punti
Modulo

Email Studio Basics

Tour Email Studio and discover tools to manage subscribers and create personalized emails.

~30 minuti
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CAN-SPAM Compliance

Trailblazer Community Documentation

~10 minuti
+500 punti
Modulo

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 ora 15 minuti
+300 punti
Modulo

European Union Privacy Law Basics

Learn about the General Data Protection Regulation (GDPR) and how to comply.

~30 minuti
+400 punti
Modulo

California Consumer Privacy Act Basics

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

~35 minuti
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Email Deliverability Best Practices

Trailblazer Community Documentation

~10 minuti
+400 punti
Modulo

Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

~40 minuti
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Easy Ways to Grow Subscriber Acquisition

Easy Ways to Quickly Grow Your Email Subscriber Base

~10 minuti
+100 punti
Modulo

Marketing Cloud Engagement Einstein Activation: Quick Look

Activate Einstein features in Marketing Cloud Engagement.

~15 minuti
+100 punti
Modulo

Einstein Messaging Insights: Quick Look

Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.

~5 minuti
+300 punti
Modulo

Einstein Engagement Scoring in Marketing Cloud Engagement

Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.

~45 minuti
+300 punti
Modulo

Einstein Send Time and Frequency Optimization

Select the best send time and frequency using Einstein in Marketing Cloud Engagement.

~25 minuti
Attività

Content Creation and Email Delivery

Exam Weight 24%

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Email Design Best Practices

The Email Design Best Practices You Need to Know

~10 minuti
+300 punti
Modulo

Email Creation and Sending

Learn the three steps to creating effective marketing emails.

~30 minuti
+300 punti
Modulo

Marketing Content Creation

Learn the value of successful content and how our tools can help you create it.

~25 minuti
+400 punti
Modulo

Interactive Email Forms

Gather customer data directly from your email using Interactive Email Forms.

~50 minuti
+500 punti
Modulo

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 minuti
+300 punti
~45 minuti
+400 punti
Modulo

Send Management in Marketing Cloud Engagement

Ensure email delivery using sender authentication, Reply Mail Management, and more.

~25 minuti
+400 punti
Modulo

Transactional Messaging

Learn how and when to communicate with customers through transactional messages.

~40 minuti
+400 punti
Modulo

Audience Segmentation

Segment your audience and deliver the right message to the right person at the right time.

~1 ora 5 minuti
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Email Creation Best Practices and Tips

Trailblazer community documentation

~10 minuti
+300 punti
Modulo

Content Builder Basics

Learn how Content Builder can help you organize and manage your content.

~30 minuti
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Introduction to Programmatic Marketing Content

Salesforce Developer Documentation

~5 minuti
+200 punti
Modulo

Einstein Content Selection Basics

Use AI to select the best email content for your subscribers.

~20 minuti
Attività

Marketing Automation

Exam Weight 26%

+300 punti
Modulo

Customer Journey Basics

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

~25 minuti
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Email Marketing Automation Tips

Salesforce Best Practices

~15 minuti
+500 punti
Modulo

Marketing Cloud Engagement APIs

Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs.

~30 minuti
+400 punti
Modulo

Automation Studio Activities

Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests.

~25 minuti
+300 punti
Modulo

Journey Builder Basics

Get started with the Journey Builder app.

~20 minuti
+200 punti
Modulo

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

~10 minuti
+400 punti
Modulo

Journey Builder Campaigns

Plan, build, and launch a welcome campaign in Journey Builder.

~25 minuti
+200 punti
Modulo

Path Optimizer in Journey Builder

Identify the most effective journey for your customers with Path Optimizer.

~30 minuti
+400 punti
Modulo

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~35 minuti
Attività

Subscriber and Data Management

Exam Weight 26%

~1 ora
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Data Extensions with Enhanced Subscriber Feature

Trailblazer Community Documentation

~30 minuti
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8 Stories of Email Success

Marketing Cloud Customers Creating Email that Delivers

~20 minuti
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Use the SQL Query Activity

Trailblazer Community Documentation

~15 minuti
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Audience Builder

Trailblazer Community Documentation

~15 minuti
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Autosuppression Lists

Trailblazer Community Documentation

~15 minuti
Attività

Insights and Analytics

Exam Weight 16%

+500 punti
Modulo

Marketing Cloud Engagement Setup

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

~1 ora 35 minuti
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Tracking in Email Studio

Trailblazer Community Documentation

~15 minuti
+300 punti
Modulo

Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

~20 minuti
+400 punti
Modulo

Intelligence Reports for Engagement

Generate, view, and share detailed campaign-level data using Intelligence Reports.

~20 minuti
Attività

Additional Preparation

Official Practice Exam

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Certified Marketing Cloud Email Specialist Practice Exam

(Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam.

~1 ora
+200 punti
Modulo

Marketing and Consumer Privacy

Learn about the latest consumer privacy regulations and how to navigate them.

~15 minuti
+500 punti
Modulo

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 minuti
+400 punti
Modulo

Email Deliverability Essentials

Improve your email deliverability to generate more email marketing revenue.

~25 minuti