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Discover Salesforce Marketing Solutions

Learning Objectives

After completing this unit, you’ll be able to:

  • Describe the range of marketing solutions that Salesforce offers.
  • Identify which marketing products meet specific business needs.

Demystify Marketing at Salesforce

Welcome to the exciting and sometimes confusing world of Salesforce Marketing. If you’re perplexed by changes to product names and offerings, you’re not alone. But don’t worry—in this unit, you learn the difference between Marketing Cloud Next, Marketing Cloud Account Engagement, Marketing Cloud Engagement, and more.

Let’s start with the primary source of confusion. If you’re trying to find the right help documents on help.salesforce.com, for example, and you search for Marketing Cloud, how do you know what you’re looking for? Let’s unravel the mystery.

Here are the features and offerings available for each product. Review the items in the table and compare them to what you see in your app.

Feature Type

Marketing Cloud Next

Marketing Cloud Account Engagement (formerly known as Pardot)

Marketing Cloud Engagement (formerly known as Marketing Cloud)

Visual Automation Tool

Flow Builder

Engagement Studio

Journey Builder

Other Automation Features

None

Completion Actions, Automation Rules

Automation Studio

People Objects

Unified Individuals, Leads, Contacts

Prospects, Leads, Contacts, Person Accounts

Subscribers

Segmentation Tool

Data Cloud segments

Lists

Data extensions

Content Editors

Experience Builder editors

Lightning builder for emails and landing pages; classic builders for forms and emails

Content Builder, CloudPages

Meet Marketing Cloud Next

Marketing Cloud Next is a complete agentic marketing solution designed to help you choose the right times to have conversations throughout the customer relationship. It’s powered by actionable data, cross-departmental workflows, and autonomous AI agents. Marketing Cloud Next is powered by Data Cloud and integrates natively with Sales Cloud, Service Cloud, Commerce Cloud, and other products. We’ve taken everything Marketing Cloud does today and made it better—simpler to use, modern UX, and fully unified—with agents built-in from the start.

Based on your needs, you can add more features to Marketing Cloud Next with Salesforce Personalization, Marketing Intelligence, and Loyalty Management.

Salesforce Personalization in Marketing Cloud Next

Salesforce Personalization in Marketing Cloud Next uses unified data and AI to make relevant personalization decisions and autonomously adapt content experiences. Real-time product and content recommendations for email and the web allow you to reinforce valuable engagement at the right moment, and just the way your audience prefers.

Salesforce Personalization screen

Marketing Intelligence in Marketing Cloud Next

Marketing Intelligence in Marketing Cloud Next transforms your marketing performance data into timely insights and continuous optimization of cross-channel campaigns. Unified data and AI-driven dashboards and visualizations help you boost performance and eliminate wasted spend.

Loyalty Management in Marketing Cloud Next

Loyalty Management in Marketing Cloud Next helps marketers increase profitability and loyalty with better engagement and personalized rewards.

Loyalty Management screen

Marketing Cloud Engagement

Formerly known as ExactTarget, Marketing Cloud Engagement helps marketers deliver personalized customer journeys, action data with AI insights and recommendations, and connect the entire customer lifecycle.

Marketing Cloud Engagement Journey Builder configuration screen

Marketing Cloud Personalization

Formerly Interaction Studio (or Evergage, anyone?), Marketing Cloud Personalization helps you visualize, track, and manage customer experiences with real-time interaction management. Use the customer experience to reinforce valuable engagement at the right moment and just the way your audience prefers.

Marketing Cloud Interaction screen

Marketing Cloud Intelligence

Previously known as Datorama, Marketing Cloud Intelligence is your data visualization and reporting powerhouse. Think of it as your marketing crystal ball, helping you use key metrics and trends to uncover new opportunities.

Marketing Cloud Intelligence Analytics screen

Marketing Cloud Account Engagement

Formerly known as Pardot, Marketing Cloud Account Engagement is a B2B marketing automation solution. In addition to familiar tools like Engagement Studio and Salesforce campaigns, Account Engagement offers access to unified customer data and trusted AI powered by Unified Salesforce Platform. It’s like getting a free upgrade to first class.

Marketing Cloud Account Engagement event configuration screen

Now you’ve unraveled Salesforce marketing mystery! If you’ve got questions, check out our resources.

Resources

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