Learn About Data Cloud for Commerce

Learning Objectives

After completing this unit, you’ll be able to:

• Describe the origins of Data Cloud for Commerce.
• Explain what makes the Salesforce customer Data Cloud for Commerce unique.
• List the ways that Salesforce Data Cloud for Commerce beats the competition.

What’s Data Cloud for Commerce?

Data Cloud for Commerce isn’t a new information category. It’s part of the longstanding evolution of customer relationship management (CRM), and Salesforce is leading the way!

As a merchant, you want to build personalized experiences across your business. Doing so requires unified data or a single source of truth (SSOT) across many touch points with fast and easy implementation. 

Connect Out-of-the-Box

Salesforce Data Cloud for Commerce is connected to Salesforce B2C Commerce data out of the box. That means if your brand runs on Storefront Reference Architecture (SFRA) or SiteGenesis, you can have a centralized, unified view of your shoppers across marketing, commerce, service, and sales—unleashing contextual, personalized experiences with keen data insights.

When you think about enterprise data management requirements, you want a solution that delivers on the five Vs: velocity, variety, veracity, volume, and value.

• Velocity: Data moves at different speeds and different velocities. The ability to take in data that imports via batch, while also gathering data in real time as it occurs, is vital to successful marketing, people, and advertising interactions.
• Variety: Different types of data—data schema, data formats, IDs inside of sales, service, commerce, and marketing systems—must be mapped into a common information model. Their availability to exist in a single system is an important personalization ingredient.
• Veracity: Veracity is truth by another name. Implementing an SSOT ensures that shopper data is reconciled and transformed across multiple systems. That means you use one version of shopper data that’s been extracted from many different contacts and touch points, resulting in a rich profile that retains cross-device identity.
• Volume: Humans create data at an incredible scale, and you want to collect lots of it. Every piece of data adds to your understanding of the shopper, but that means you need an enterprise data management system (EDMS) that handles its massive scale.
• Value: After you’ve achieved the first four Vs, what value do you receive from the collected data? Where do you send it, how do you activate it, and how do you analyze and segment it for optimal use? The answers to these questions tell you how your data creates immediate value.

By delivering on the five Vs, Data Cloud for Commerce goes a step further to: 

• Expand the notion of trust: We can help you solve thorny governance and privacy management problems at the infrastructure layer, ensuring they comply with increasingly stringent data regulations.
• Clearly define the SSOT: It’s the system of truth for enterprise data.
• Go beyond marketing: Data Cloud for Commerce helps redefine the terms of success for experience delivery and empower digital leaders to drive personalized experience where it matters most: sales, service, commerce and marketing touch points.
• Understand data: Data Cloud for Commerce unifies and connects all enterprise data, providing a scaled set of data embedded with rich insights. This drives success in both analytics and activation.
• Automate the digital transformation: Data Cloud for Commerce enables your enterprise to build applications on top of your data and empower your partners to do the same. It unleashes AI with a data science workbench to deliver the vision of an intelligent hub at its center.

What About Commerce?

So how do you unlock Data Cloud for Commerce and how do you use segmentation to power even more relevant shopper journeys? Those are great questions! Ultimately, you want to move away from heavy custom integrations and into point-and-click solutions between Data Cloud for Commerce and commerce, marketing, service, loyalty, and other solutions.

Consider the full shopper journey in your campaigns and commerce experiences. This allows you to move away from transactional relationships to building long-lasting brand relationships. 

The B2C Commerce partnership with Data Cloud for Commerce allows you to build your brand relationships in ways that work for your specific needs and goals. This enables you to:

• Integrate data from various channels and sources.
• Unlock data in various stages of the shopper or user journey.
• Unlock first-set use cases independently of the data, providing growth with the Salesforce 360-degree view of the user data source.

As a merchant, you need personalization, and, as marketers know, SSOT is the way to deliver. Shoppers move so fast between so many channels, they need a moment-oriented architecture to keep up. 

Why Salesforce Data Cloud for Commerce?

The Data Cloud for Commerce infrastructure is built on Hyperforce, with baked-in capabilities from MuleSoft, Dataroma, and Tableau. Because it’s already connected to the important systems of engagement, you can:

• Consume data.
• Build a first-party data asset with trust.
• Understand customer identities.
• Segment and activate audiences at scale.
• Understand your audience through deep data insights.

Data Cloud for Commerce wins against the competition because of the power of the platform, and continues to bring your shoppers back by inspiring trust.