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Environ 5 min
Tâche

Visitors & Prospects

Exam Weight 8%

+ 400 points
Module

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

Environ 55 min
Lien

Cookies & Activity Tracking

Trailblazer Community Documentation

Environ 10 min
Lien

Managing Visitors and Prospects

Trailblazer Community Documentation

Environ 15 min
Tâche

Administration

Exam Weight 11%

+ 300 points
Module

Intégration entre Account Engagement et Salesforce pour l’application Lightning

Connectez Account Engagement à Salesforce pour aligner vos équipes marketing et commerciales.

Environ 45 min
+ 300 points
Module

Concepts de base de Marketing Cloud Account Engagement

Découvrez Account Engagement, la solution qui facilite le marketing auprès des entreprises.

Environ 45 min
Lien

Using the Recycle Bin

Trailblazer Community Documentation

Environ 15 min
Lien

Prospect Fields

Trailblazer Community Documentation

Environ 15 min
Lien

Syncing Prospects

Trailblazer Community Documentation

Environ 10 min
Lien

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

Environ 10 min
Lien

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

Tâche

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

Lien

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

Environ 10 min
Lien

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

Environ 10 min
Lien

Form and Form Handler Reporting

Trailblazer Community Documentation

Environ 10 min
Lien

Landing Page Reports

Trailblazer Community Documentation

Environ 5 min
Lien

Show Engagement History on Records

Trailblazer Community Documentation

Environ 15 min
Tâche

Lead Management

Exam Weight 24%

+ 100 points
Module

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

Environ 10 min
Lien

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

Environ 5 min
Lien

Segmentation

Trailblazer Community Documentation

Environ 15 min
Lien

Einstein Behavior Scoring

Trailblazer Community Documentation

Environ 5 min
Lien

Einstein Lead Scoring

Trailblazer Community Documentation

Environ 10 min
Lien

Track Link Clicks

Trailblazer Community Documentation

Environ 30 min
Tâche

Email Marketing

Exam Weight 20%

+ 100 points
Module

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

Environ 5 min
+ 500 points
Module

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

Environ 2 h 10 min
Lien

Authenticate Account Engagement Emails

Trailblazer Community Documentation

Environ 5 min
Lien

List Email Report

Trailblazer Community Documentation

Environ 10 min
Lien

Email Template Reports

Trailblazer Community Documentation

Environ 10 min
Lien

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

Environ 30 min
Tâche

Engagement Studio

Exam Weight 17%

+ 400 points
Module

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

Environ 1 h 10 min
Tâche

Additional Preparation

Additional resources to help prepare you for certification.

Lien

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.