Intelligence marketing et données d’analyse
Tirez des connaissances de vos données et développez votre entreprise grâce à l’intelligence marketing.
Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps
Learn the main data challenges that marketers face today and three steps to creating an effective measurement strategy.
Top 7 KPIs For Brands and Advertisers
Learn the top 7 metrics marketers use to measure the health of their audience targeting, campaigns, and spend.
Marketing Cloud Intelligence pour Marketing
Connectez vos données marketing sur une plate-forme centralisée.
AKQA Uses Marketing Analytics To Drive Value Across Campaigns
See how AKQA uses a single system of record for analysis and visualization to solve key data challenges for their clients.
Data Correlation Best Practices
Learn how to approach correlation versus causation for marketing data.
How to Reimagine Your Dashboards for Effective Communication
Learn the basics of data visualization to create effective dashboards that can help you communicate KPIs across the org.
How Salesforce Measures Full Funnel Impact
Learn how the Salesforce Paid Digital team measures full funnel impact for 260 stakeholders globally, with only 4 admins.