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+ 500 points
Module

Stratégies de marketing par e-mail

Découvrez les bonnes pratiques à utiliser lors de la conception et de l’envoi d’un e-mail.

Environ 1 h 15 min
Lien

50 Best Practices for Email Marketers

This e-book will help you create email that both resonates with customers and proves its own value.

Environ 20 min
Lien

Best Practices for Building Your Subscriber List

This session will give you an overview for building an impactful email subscriber list.

Lien

The Email Design Toolkit

From crafting your email strategy to launching seamless journeys, these tips will help you create consumer engagement at scale.

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How to Write the Most Important 50 Characters of Your Email

In this article, you’ll learn how to write enticing, compelling email subject lines that are more likely to get your emails opened and read.

+ 400 points
Module

Envoi de messages transactionnels

Apprenez comment et quand communiquer avec les clients par le biais des messages transactionnels.

Environ 40 min
+ 300 points
Module

Concepts de base sur le parcours client

Connectez vos données, vos services et vos canaux pour offrir une expérience client individualisée exceptionnelle.

Environ 25 min
Lien

How to Create a Holistic Email Program to Deliver Engaging Customer Moments

Learn how Pitney Bowes brings messaging together with a connected customer journey

Lien

Email QA Checklist

Give your emails the best chance at engagement with this in-depth checklist.

Environ 9 min
Lien

Global Email Engagement by the Numbers

Use this interactive dashboard to see the impact of every email marketing moment across regions and industries.

Lien

3 Key Systems of Email Marketing

This session will give you the email marketing fundamentals needed to send important messages to your subscribers.