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+ 200 points
Module

Utilisation éthique des données dans la personnalisation

Appliquez les meilleures pratiques d’utilisation éthique afin de fournir des solutions de personnalisation responsables.

Environ 20 min
+ 100 points
Module

Ethical Data Use Best Practices: Quick Look

Use ethical best practices to build trust and create personalized customer experiences.

Environ 5 min
Lien

Data Ethics

Earning and keeping customer trust increasingly means adopting data ethics best practices when using Customer Data Platform.

Environ 3 min
Lien

Customer Data Platform: A Guide to the Ethical Use of Data

A practical guide of best practices for marketers to collect, retain, manage, and use customer information ethically.

Environ 4 min
Lien

Customer Data Platform: Guide to the Value of Ethical Data Partnerships

Learn how to leverage CDP's data combination and activation capabilities with partners to personalize experiences in an ethical manner.

Environ 5 min
Lien

Personalization: Guide to the Ethical Use of Data

A practical guide for using Personalization tools to build connection with customers while maintaining privacy and trust.

Environ 4 min
Lien

A Marketer’s Guide to Behavioral Messaging

Learn about ethical frameworks to make the most of targeted connections without sending the wrong signals because of avoidable data bias.

Environ 4 min
Lien

A Marketer’s Guide to the Trusted Use of Einstein

Use AI for marketing responsibly. Discover ways to maximize the benefits of AI while addressing pitfalls that can cause brand damage.

Environ 6 min
Lien

Navigating the value of ethical personalization

The latest research from Valoir offers a guide to using ethics to elevate your personalization strategy.

Environ 10 min