Learn How Tree Organizations Are Making a Difference

Learning Objectives 

After completing this unit, you’ll be able to:

  • Describe how Salesforce and other partners are coming together to address climate change. 
  • Identify leading tree organizations.


There is already significant momentum and action happening around reforestation. Many initiatives and organizations are working to conserve and restore forests at scale. There is a global understanding that it will take all of us working together to address the urgency of climate change.  


In January 2020, the World Economic Forum and partners, including Salesforce, launched 1t.org. The 1t.org initiative is an unprecedented, multi-stakeholder effort to support the growth, restoration, and conservation of one trillion trees around the world.

A computer screen displaying the 1t.org homepage

1t.org is a unifying platform that connects the reforestation community, mobilizes political will and resources, and provides a pathway for anyone who wants to join the reforestation movement—because every tree counts.

Of course, trees alone cannot solve climate change. But as a nature-based solution, forests play a powerful role in addressing the effects of climate change. Mass-scale restoration of our natural resources also delivers important biodiversity, livelihood, and sustainable development benefits. 1t.org is leading the way to achieve these goals in concert with other efforts to reduce emissions.

The aim of 1t.org is to be a leading platform that joins together governments, businesses, civil society, and ecopreneurs in restoring and reforesting our planet.

Supporting 1t.org is a natural evolution in Salesforce’s long-standing commitment to reforestation and other nature-based solutions. Over the years, we’ve been honored to support and partner with global organizations that are leading efforts to reforest our world. Here are a few of our partners.

Logos for Plant for the Planet, American Forests, and the Arbor Day Foundation.


It all started in 2007 with a 9-year-old student from Germany named Felix Finkbeiner. Inspired by Wangari Maathai, who together with many other women planted 30 million trees in Africa in 30 years, Felix formulated his vision: Children could plant 1 million trees in every country and thereby offset carbon dioxide emissions all on their own, while adults continued to just talk about doing it. This was the beginning of Plant-for-the-Planet.

Children all over the world joined his initiative which became a spearheaded driver for the idea to plant trees on a global scale. In 2011, in a speech at the UN General Assembly, Felix called on the world to plant a Trillion Trees. In subsequent years, Plant-for-the-Planet spearheaded that vision and a free, easy-to-use, open-source tool giving everyone easy access to plant and donate trees all over the world.

By joining forces with the 1t.org initiative, Plant-for-the-Planet exemplifies its global initiative by collaborating with like-minded ambassadors to deliver its mission of helping the next generation stand up for their future. Through the Plant-for-the-Planet app, tree planting organizations of all sizes are able to collect donations. Planting trees on a large scale creates valuable jobs and economic prosperity, especially if they are planted in countries where there is extreme poverty.

American Forests

American Forests is on a mission to create healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water, and wildlife. American Forests advances its mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.

American Forests has worked longer than any national nonprofit conservation organization in the US to protect and restore the country’s forests. Since its founding in 1875, American Forests has been the pathfinder for key forest conservation legislation in the US through advocacy and policy work.

In the early 1900s, for example, American Forests rallied forest advocates to champion the creation of the U.S. Forest Service. In 2018, American Forests won a decade-long campaign persuading Congress to provide stable funding for preventing and fighting forest fires.

Arbor Day Foundation

The Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. More than 1 million members, supporters, and valued partners have helped plant more than 350 million trees in neighborhoods, communities, cities, and forests throughout the world to ensure a greener and healthier future for everyone.

Its vision is to help others understand and use trees as a solution to many of the global issues we face today, including air and water quality, a changing climate, deforestation, poverty, and hunger. Working to inspire people to plant, nurture, and celebrate trees, the Arbor Day Foundation knows the impact we make on our world can be accomplished through conservation and education programs.

In celebration of Earth Day 2020, Salesforce partnered with the Arbor Day Foundation and matched their commitment to plant 50,000 trees as part of the Arbor Day At Home campaign.  

Reaching New Levels of Collaboration

Salesforce is proud when we can partner with leading organizations like Plant-for-the-Planet, American Forests, and the Arbor Day Foundation to grow, restore and conserve forests and tree covers in communities. 

To deliver the unprecedented, timely environmental action that is needed, it will take us reaching new levels of collaboration among global organizations like these, as well as businesses, governments, and individuals. That’s exactly why we supported the creation of the 1t.org platform to join global leaders. 

In the next unit, you learn what steps Salesforce is taking to promote trees as part of nature-based solutions and a broader response to the challenge of climate change.