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Discover How Salesforce Is Taking Action with Nature-Based Solutions

Learning Objectives 

After completing this unit, you’ll be able to:

  • Describe why Salesforce supports trees as a part of nature-based solutions.
  • Explain the contribution Salesforce is making toward its goal to support and mobilize the conservation and restoration of 100 million trees over the next decade.

Introduction

At Salesforce, we operate with a set of core values—earning the trust of all our stakeholders, driving customer success, delivering constant innovation, and fostering the equality of every human being. Our work in sustainability enforces these values. 

We have a responsibility to our stakeholders, including the planet, to use our full power to limit global warming to 1.5° Celsius or less through a transition to a low-carbon economy. 

From what we make and how we make it, to how we use our influence, Salesforce thinks about how we can use our influence for the greatest good in the high-stakes climate emergency challenge. We believe our customers and partners will join us on that path.

Salesforce employees planting trees.

Reducing Emissions While Enhancing Carbon Sinks

To address the climate emergency, we need to rapidly reduce sources of greenhouse gas emissions and improve carbon sinks. It’s important to do this in a way that is based on sound ecological principles and involves local communities who depend on the natural resources we’re trying to protect. 

At Salesforce, the UN’s Sustainable Development Goals help frame our global strategy. We deliver all customers a carbon-neutral cloud and are on track to achieve our 100% renewable energy target by 2022. 

Focusing on our own emissions isn’t enough. Achieving this goal alone won’t stop climate change. We need a global transition, which is why we engage and empower our stakeholders, such as lawmakers, other companies, and individuals, to join us in this journey.

It’s also why we’ve been investing directly in emissions reductions and removals outside of our value chain since 2017. In particular, we’ve invested in projects that conserve or restore natural carbon sinks to draw down atmospheric carbon into biomass. And we need to be able to scale this work. The biggest sink we have to achieve this? You guessed it, cool, green trees.

Our Goal to Conserve, Restore, and Grow 100 Million Trees

In January 2020, as a founding partner of 1t.org, and in support of its mission, Salesforce announced our own goal to support and mobilize the conservation, restoration, and growth of 100 million trees by the end of 2030.

Our methodology for reaching our goal continues to evolve, but we know it must be done in a socially and ecologically responsible way. And we know we have no time to waste.

Being socially responsible means meaningfully engaging with indigenous people and local communities on this journey. Restoration of our ecosystems is only sustainable when local communities reap social, economic, and ecological benefits.

Ecological responsibility means we don’t take shortcuts when it comes to supporting healthy ecosystems that are resilient and provide the most benefits in addressing climate change. For example, a monoculture plantation might store more carbon in the short-term, but a biodiverse forest provides better long-term carbon storage, as well as superior habitat, flood protection, and other ecosystem services such as water purification and pollination.

While our 100 million tree goal is new, our work supporting natural climate solutions is not. As part of our work, Salesforce is:

  • Contributing our Salesforce technology in the form of UpLink, a new, global digital platform that crowdsources innovations to accelerate the delivery of the UN’s Sustainable Development Goals. UpLink is helping find ecopreneurs who can help solve the huge 1t.org challenge—to grow, conserve, and restore 1 trillion trees. 
  • Advocating for low-carbon economy policies in the geographies where we operate, and supporting measures to halt and reverse ecosystem degradation.
  • Investing dollars directly in forests around the world, including restoring mangrove forests in Myanmar, conserving tropical forests in Brazil, and protecting peat-lands in Indonesia.

Some of our recently funded forest projects include:

  • Regrowing up to 800,000 native trees in a chimpanzee habitat in Tanzania, through assisted natural regeneration, a technique where local communities help the right seeds in the soil get an upper hand.
  • Mangrove reforestation in Kenya supporting tree nurseries operated by local groups with strong women and youth participation.
  • Paying for 30,000 new native trees that will be ensured for 100 years, on lands traditionally owned and managed by the Dja Dja Wurrung community in Australia.

Businesses Taking Action on Climate Change

Customers want to buy from values-driven companies that are making the planet a better place. Employees want to work for an organization that offers opportunities for them to tap into their values and make an impact. Business professionals who say their company positively impacts the community are three times more likely to feel proud to work there.

At Salesforce, we’ve found multiple ways to engage our team, customers, and partners on sustainability initiatives in support of trees. Here are some of our best practices. 

  • Offering matching donations to double the impact of employee gifts to tree organizations. 
  • Hosting events with give-back components to deliver unique experiences for employees, customers, or partners.
  • Organizing company-wide volunteer events where team members can contribute to tree projects in their local communities. 
  • Using our Salesforce superpowers—our people and our technology—to deliver climate action products such as Salesforce Sustainability Cloud, UpLink, and 1t.org.

Utilize your company’s own unique superpowers to find ways to enable your business teams to take climate action. In the next unit, you learn how individuals can take action to promote trees worldwide and make a huge difference in fighting climate change.

Resources