Evaluate Datasets with Workbenches

Learning Objectives

After completing this unit, you’ll be able to:

  • Explain how a workbench differs from a dashboard.
  • Create a workbench.
  • Create a dataset for a workbench.
  • List types of cards you can add to a dataset.


Ready to analyze your data further? With workbenches, you do more than see your data; you develop an understanding of the conversations around your brand. Use workbenches for social data analytics by combining multiple segmentation types, such as region and sentiment. A workbench in Social Studio Analyze.

With workbenches, you can address spikes in conversations and view the conversations over time. Workbenches can hold custom created and arranged datasets or info cards. Datasets are based on topic profiles and social account types. Unlike dashboards, workbenches can contain multiple datasets of social accounts and multiple datasets of topic profiles. For example, you can create a workbench containing a dataset for each topic profile.

Create a Workbench

Let’s create a workbench so you get a closer look at how it differs from a dashboard. Navigate back to the Analyze gallery for your workspace by clicking Analyze in the main Social Studio navigation to get started.

  1. Click Workbenches.
  2. Click Create Workbench.
  3. Enter a name for your workbench.
  4. Click Add New Dataset to add one topic profile or multiple accounts from the same social account type.
  5. Click Create Dataset.

A new workbench with one dataset added.

Your dataset is added to your new workbench. Add more datasets if you’d like—workbenches can contain an unlimited number of datasets. You can change the date range, refresh, edit, or delete a workbench. 

Your new workbench is now available to analyze! 

More on Datasets

Workbench datasets are cards that display data from a topic profile or social account. Here’s how you dig deeper with a workbench—now that you have a dataset added, you can click the dataset and select an option to create a card, which drills down further into the data from the dataset.

A dataset can contain an unlimited number of cards, allowing for an unlimited number of combinations to view data. Card types include:

  • Assignment
  • Author labels
  • Basic demographics (age, gender, location, and more)
  • Classification
  • Countries (by segment or trend)
  • Domains
  • Hashtags
  • Images
  • Keyword groups
  • Keywords
  • Languages
  • Media type
  • Post labels
  • Sentiment
  • Share of voice
  • Sources
  • Status
  • Top words
  • Usernames
  • Volume trend

As you select card types, they are added to the workbench. You can click a card to filter the data even further. A workbench in Social Studio with cards added to a dataset and a mouse cursor clicking an age range.

Now that your workbench is set up, not only can you analyze your data for relevant trends, you can also identify irrelevant data. Top domains, top hashtags, top sources, and top usernames typically find irrelevant data the fastest. Once identified, you can remove irrelevant data by excluding keywords or source groups in your topic profiles.