Salesforce Certified Marketing Associate Exam Overview
Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts.
Marketing Concepts
Exam Weight 28%
Email Marketing Strategies
Discover best practices to use when designing and sending an email.
Omni-Channel Digital Marketing: Quick Look
Learn how to create seamless customer experiences across digital channels.
Personalized Email Marketing
Manage preferences, create personalized content, and test your emails.
California Consumer Privacy Act Basics
Learn about the California Consumer Privacy Act (CCPA) and how to comply.
European Union Privacy Law Basics
Learn about the General Data Protection Regulation (GDPR) and how to comply.
Digital Marketing Roadmap Development
Assess your program and digital maturity as you develop your marketing roadmap.
Marketing Cloud Engagement Basics
Exam Weight 22%
Conozca Marketing Cloud Engagement
Cree experiencias individuales para el consumidor en todas las plataformas (correo electrónico, dispositivos móviles, redes sociales, publicidad y la web) con Marketing Cloud Engagement.
Marketing Cloud Engagement Setup
Set up your Marketing Cloud Engagement account, add users, send emails, and track results.
Custom Preference Center Development
Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.
Email Sending and Journeys
Exam Weight 22%
Quick Start: Create and Send a Message in Journey Builder
Create and send a single message using Journey Builder.
Create and Send Targeted Emails
Learn how to build and deliver personalized emails that create lasting customer relationships.
Marketing Cloud Engagement Send Methods: Quick Look
Discover the ways to send an email in Marketing Cloud Engagement.
Marketing Cloud Engagement Contact Management
Use Contact Builder to manage your Marketing Cloud Engagement contacts.
Content Builder Features
Learn how to use Content Builder to create a library of customized, reusable content.
Send Management in Marketing Cloud Engagement
Ensure email delivery using sender authentication, Reply Mail Management, and more.
Data Management
Exam Weight 18%
Marketing Cloud Engagement Data Management
Create a data model and organize your data in Marketing Cloud Engagement.
Marketing Cloud Engagement Account Optimization
Review your account setup, risk factors, and data hygiene for peak sending performance.
Use a Smart Capture Form as a Journey Builder Entry Event
Trailblazer Community Documentation
Reporting and Analytics
Exam Weight 10%
Journey Campaign Analytics and Optimization
Improve your journey campaigns and measure their performance.
