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Salesforce Certified Marketing Cloud Account Engagement Specialist Overview

Exam guide, study materials, courses, etc.

~5 minutos
Tarea

Visitors & Prospects

Exam Weight 8%

+400 puntos
Módulo

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55 minutos
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Cookies & Activity Tracking

Trailblazer Community Documentation

~10 minutos
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Managing Visitors and Prospects

Trailblazer Community Documentation

~15 minutos
Tarea

Administration

Exam Weight 11%

+300 puntos
Módulo

Account Engagement Salesforce Integration for Lightning App

Connect Account Engagement to Salesforce to align your marketing and sales teams.

~45 minutos
+300 puntos
Módulo

Marketing Cloud Account Engagement Basics

Learn what Account Engagement is and how it can help you market to other businesses.

~45 minutos
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Using the Recycle Bin

Trailblazer Community Documentation

~15 minutos
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Prospect Fields

Trailblazer Community Documentation

~15 minutos
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Syncing Prospects

Trailblazer Community Documentation

~10 minutos
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Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~10 minutos
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Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

Tarea

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

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Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~10 minutos
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Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~10 minutos
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Form and Form Handler Reporting

Trailblazer Community Documentation

~10 minutos
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Landing Page Reports

Trailblazer Community Documentation

~5 minutos
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Show Engagement History on Records

Trailblazer Community Documentation

~15 minutos
Tarea

Lead Management

Exam Weight 24%

+100 puntos
Módulo

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10 minutos
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Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~5 minutos
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Segmentation

Trailblazer Community Documentation

~15 minutos
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Einstein Behavior Scoring

Trailblazer Community Documentation

~5 minutos
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Einstein Lead Scoring

Trailblazer Community Documentation

~10 minutos
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Track Link Clicks

Trailblazer Community Documentation

~30 minutos
Tarea

Email Marketing

Exam Weight 20%

+100 puntos
Módulo

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~5 minutos
+500 puntos
Módulo

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~2 horas 10 minutos
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Authenticate Account Engagement Emails

Trailblazer Community Documentation

~5 minutos
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List Email Report

Trailblazer Community Documentation

~10 minutos
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Email Template Reports

Trailblazer Community Documentation

~10 minutos
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Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~30 minutos
Tarea

Engagement Studio

Exam Weight 17%

+400 puntos
Módulo

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~1 hora 10 minutos
Tarea

Additional Preparation

Additional resources to help prepare you for certification.

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Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.